Style — 4 March, 2018

Why Recycled Polyester Is a Tough Nut to Crack

It’s not an easy thing, wrapping one’s head around the issue of…

Style — 21 January, 2018

Silky Blouse in Three Ways – Part Two

Emma is styling her silky Totême blouse in three different ways—here's the…

Style — 6 October, 2017

The Everyday Look Perfected

Emma's favorite look of the moment makes a perfect transition from day…

Style — 16 September, 2017

Sustainable Hero Pieces

Emma has picked out some wardrobe staples that will last a long…

Style — 4 September, 2017

Three Tôteme Pieces to Complete My Wardrobe

These are Emma's top three picks from the Tôteme SS18 collection.

Style — 2 September, 2017

Day One of Fashion Week

For Stockholm Fashion Week, Emma repeated the concept "one garment – three…

Style — 18 August, 2017

Timeless in Tôteme

See the first image of Emma's french wedding look!

Style — 18 May, 2017

Timeless Fashion and Furniture at Tôteme

After a visit at the Tôteme HQ, Emma is definitely feeling inspired.…

Style — 25 April, 2017

My Go-To Look

Emma is still loving the monochrome Stockholm style!

Style — 19 September, 2016

The Edit: Timeless Coats

Our favorite conscious autumn pieces right now.

Style — 8 August, 2016

Best of minimalism from Tradera

Today we had minimalism on our minds.

Style — 11 July, 2016

The Edit: Summer With Blue

Our favorite conscious summer styles right now.

Style — 13 June, 2016

The Edit: Sunglasses

Our favorite sustainable sunglasses right now.

Style — 30 May, 2016

The Edit: Summer Dream

Our favorite conscious summer styles right now.

Style — 6 April, 2016

Pick’s of the day

My dream coats

Style — 5 August, 2015

The Edit: Summer Beauty

Wildcrafted and certified organic lip shine.

Style — 24 June, 2015

Stormy Weather

Only 8 more days

Style — 23 August, 2014


Linne & byxor, Totême. Kappa, H&M. Väska, Stella McCartney. Ljus, Le Labo. Bronzer,…

Style — 1 August, 2014



Våtdräkts tröja, Rip Curl. Bikinitrosa, Stadium. Handduk, Tôteme. Saltvatten spary, Lavett &…

Style — 31 March, 2014


En jätteapplåd till Elin & Karl som tillsammans skapa sin första kollektion…