9 Times Emma Elwin Looked Stunning in 2018
This past year, she has been as inspiring as ever, mixing old…
Recycling My Favorite Outfits for the Holidays
Emma ditches the new and deep-dives into her archive to find the…
How I Invest For The Future
Emma thinks she has finally managed to figure out 'the art of…
Why This Blouse Is a Winner For Summer
Having packed light for her summer in France, Emma found ways to…
Can you guess Emma's favorite comfort-garment? It has followed her around the…
The Perfect Summer Hat
Summer's early arrival got us craving stylish summer hats. Emma has finally…
A Hobbit’s Luck
A shrunken sweater can be one woman's trash and another's treasure.
The Look Known by Many Names
Here's the look to go for if you want to build a…
Sustainably Dressed in Navy
Emma borrowed some pieces from Bite Studios for a shoot and fell…
Am I Turning Into My Dog?
Emma thinks she might have taken the beige obsession a bit too…
My New Go-To Look
Emma has found the perfect outfit for days when she's simply lacking…
Best of the New H&M Conscious Exclusive Collection
Emma shows off some of her favorite pieces from the 2018 H&M…
How I Keep Warm this Winter
Emma has listed three things that help her fight the Stockholm cold.
The Trenchcoat – A Timeless Classic
For spring, there's nothing more timeless or effortlessly chic than a beige…
Comfortable, Relaxed and Empowered
Do you have a garment that makes you feel empowered?
Silky Blouse in Three Ways – Part Three
The third and last post on how to wear one garment – the…
New (But Old) In
Emma found these amazing boots on Vestiaire Collective a few weeks back.…
Silky Blouse in Three Ways – Part Two
Emma is styling her silky Totême blouse in three different ways—here's the…
White Cords in Three Ways – Part Three
Here's the final post in Emma's one-garment-three-looks series!
A Lifelong Commitment
Emma wants a lifelong commitment to her new wardrobe investments.
The First Dress I Made
Emma's designing skills go way back. Just look at this dress she…
White Cords in Three Ways
Emma is styling her second hand cord trousers in three different ways—here's…
All Day, Every Day
Emma has made a new discovery about her go-to color.
Vintage Chloé Coat
Emma's made a beautiful vintage find for next to nothing!
The Everyday Look Perfected
Emma's favorite look of the moment makes a perfect transition from day…
Day Two of Fashion Week
Emma decided to wear the same trouser every day for Stockholm Fashion…
Day One of Fashion Week
For Stockholm Fashion Week, Emma repeated the concept "one garment – three…
So, I’m Officially Married!
For the wedding ceremony in city hall, Emma wore this silky dream.
Office Snapshots: Time for jeans
What the Make it last team is wearing right now.
A Night Out
Emma dressed up for a night on the town!
Can I Wear the Same Outfit Every Day?
Emma deep dives into her wardrobe to find "the perfect everyday outfit".
Tencel Polo Shirt + Blue Jeans
This might be the perfect outfit for Swedish summer weather!
Aikido Pro/Bianca Jagger
Emma shares her favorite look from the new Wacay collection.
My All-Time Favorite Kick Flare’s
If you ask Emma, this is the ultimate staple for sustainable style…
Why I Love Second Hand
Emma got really lucky when vintage hunting for the perfect knit sweater.
Wacay Knows Vacation Style
Vacation style perfected—Emma has found a new brand to watch!
Endless Summer Inspiration
Spring is in the air, and Emma is feeling inspired as she…
A T-Shirt With a History
The reason Emma loves to buy things second hand? Here's one!
Outfit on Repeat—Three Times in One Week
Emma is wearing one of her favorite looks on repeat—sustainable and timesaving!
Make it last <3 Grandpa's Previous Collections
Make it last teams up with Grandpa to showcase the best of…
The Emma Shirt by Hus-Hus
Don't you just love when old pieces are remade into "new" ones?
Adorned in Adornment!
How to dress down a pair of statement earrings? Here's one way!
Emma feels like dressing in a '50s vibe for summer!
An Oldie But Goodie
Emma's favorite outfit is made up by two of her most loved…
Give a Little
Emma is sharing one of her all-time favorite outfits as well as…
Tofu and Black
Emma is happy about the warm welcome that her collection for Boob…
Emma swears she could style a striped sweater in a hundred different…
July she will fly
Teething, crawling, sneezing and dreaming of summer.
Ready for summer
Holiday dreaming, a glimmer of sun in the winter months
A year ago in Califonia
A Californian outfit flashback to cure sick-day blues
Unriddle the code
The surprising colour that is perfect for hiding baby puke
Nursing a baby and dressing warm is a tricky business.
A year ago
Drinking liters of coffee in knitted sweatpants.
Emma get cozy for the weekend in one of the latest Filippa…
Emma is looking forward to fall and winter coats.
Tiny Bag, Big Coat
Emma is trying out a new combo that plays with proportions.
A quick visit
Emma left the sofa yesterday for one hour of fashion week with…
Emma is loving her new breastfeed-friendly organic cotton sweater.
Vivaldi and recycled cashmere
A afternoon with recycled cashmere and Arie d'Opera.
Thoughts of the Day
Linen shirts, pms, ridiculously tight jeans, stretch marks and cinnamon rolls.
The white tees
Emma's love for a perfect white tee is seasonless.
The rest is noise
Emma in her favorite organic cotton knitted sweater and vintage Levis.
Going where the weather suits my clothes
I'm going where the sun keeps shining
Shoot for Oroboro Store
Camilla did a fun shoot for Oroboro Store wearing some of my…
Two weeks ago we visited this small beautiful village in Northern Spain…
Just walking the dog
The crop top is an 80's Sonia Rykiel and the Pucci skirt…
Greetings from the heat
I stitched together this Pucci-ish bikini from fabric found in a thrift…
Monday Eve in Lower East Side
Snap from when I wore my favorite dress and my latest DIY…
Customize your clothes
A easy ways to make your wardrobe feel more personal.
Today I am a Western Star
Channelling my inner country western star with a buckskin fringe jacket found…
It’s suddenly summer
After two weeks of me wearing nothing but paint friendly clothes deciding…
Share your greatest adventure – win a Frank jacket!
We want to be conscious adventurers!
Classic stripes and navy
Currently playing around with different silhouettes.
Took a few snaps of my new sunglasses this spring. This timeless…
I spent a day embroidering a new shirt, soon up for purchase…
The cable knit
A chunky cable knit like the one Steve McQueen used to wear
Indigo and linen
This is what I will wear this summer in Stockholm's archipelago
Navy and black
We just packed the car with surfboards and loads of happiness!
Time to ditch the jacket
I'm so lazy when it comes to innovative dressing
The Comfy Jumpsuit
I bought it at my favorite vintage store Stella Dallas in Williamsburg.
New year, new hair
Last week I cut all my damaged saltwater eaten hair off, and…
My week so far
This navy v-neck works with pretty much everything.
A great fit never goes out of style
One of my favorite investment pieces
High Neck swimsuit
In Cape town I was wearing it at the beach – and for…
Never something perfect, always something new
Here in New York, mine and Columbine's chosen hunt is the perfect…
New York in heels
Hi lovers! I have a problem with my heels which makes it…
Better with age
Lisa has crossed the Atlantic to settle in the west village in New…