Style — 26 September, 2017

H&M Launches a ‘Closed Loop’ Denim Collection

On October 5th, H&M launches a collection with 6 denim styles made…

Style — 11 May, 2017

“One Bag Habit” Is the Latest Addition to the Anti Plastic Bag Movement

H&M, Lindex and KappAhl are making a joint contribution: One Bag Habit…

Style — 21 April, 2017


Ready For the Weekend

The perfect sustainable Friday night dress!

Style — 20 April, 2017


How Sustainable Is the H&M Conscious Exclusive Collection?

The new H&M Conscious Exclusive collection is launching today and we've taken…

Style — 20 August, 2016

On our minds: The Swedish Olympic look

The Swedish team sported sustainable outfits for the Rio games opening ceremony.

Style — 10 August, 2016

On our minds: India taps fast fashion

Top Indian retailers are looking to tap into the fast fashion business…

Style — 25 July, 2016

On our minds: Detox Catwalk

Where fashion brands are celebrated for making efforts to clean up their…

Style — 12 July, 2016

On our minds: Fashion’s threat to world forests

Canadian forestry non-profit Canopy highlights the fashion industry's links to deforestation.

Beauty — 29 June, 2016


Raspberry kisses

The only make up Emma is wearing right now.

Style — 13 June, 2016

The Edit: Sunglasses

Our favorite sustainable sunglasses right now.

Style — 9 May, 2016

On our minds: Luxury fashion lacks transparency

It shows some key high street retailers rank better on the transparency…

Life — 11 April, 2016


Editor’s letter by Lisa: Buy less, discuss more

With Fashion Revolution week and Fashion Transformation Week coming up, Lisa thinks…

Style — 28 March, 2016

On our minds: H&M <3 World Recycle Week

In their attempt to collect 1,000 tons of old, recyclable textiles, H&M…

Style — 18 March, 2016

Want to get married in an H&M dress?

This years edition of H&M Conscious Exclusive is nothing but basic. Make…

Style — 15 March, 2016

M.I.A joins H&M for World Recycle Week

H&M teams up with the artist M.I.A for World Recycle Week.

Style — 10 March, 2016

On our minds: H&M Studio Fall 2016

On our minds: H&M Studio Fall 2016

Style — 5 February, 2016

Winter uniform

Jeans, turtleneck and a peacoat

Style — 29 January, 2016

On our minds: H&M Conscious Beauty

Complementing their Conscious clothing line, H&M Conscious Beauty covers everyday essentials such…

Style — 25 January, 2016

The Edit: Denim

Our favorite denim pieces right now.

Style — 11 January, 2016

Made in USA

The Chunky Knit

Style — 28 December, 2015

The Edit: New Year’s Eve Party Outfits

Happy New Year!

Style — 4 November, 2015

On our minds: more recycling on the high street

& Other Stories is the latest high street retailer to encourage their…

Style — 9 September, 2015


The Edit: Autumn Jackets

Our favorite conscious styles right now.

Style — 3 September, 2015

H&M launches conscious denim

There are no rules in fashion but one - recycle your clothes

Style — 25 August, 2015


H&M Conscious Foundation gives €1 million to groundbreaking ideas

H&M Conscious Foundation gives €1 million grant to pioneering ideas closing the…

Style — 27 July, 2015


Creative direction, store event & advertorial.

Style — 14 July, 2015

Eternal Flame: Paula Björk

"It was actually one of few things besides clothes that I brought…

Style — 1 June, 2015

Ask the expert: What is “circular fashion”?

What is a "circular fashion consumer"? Make it last's sustainability expert Anna…

Style — 20 May, 2015

Ask the expert: H&M and sustainability

H&M recently launched its Conscious Actions. Make it last reads it.

Style — 18 April, 2015

Ann-Sofie Johansson, H&M: “I think genderless fashion could be the future”

More and more fashion is getting timeless, says H&M Creative Advisor Ann-Sofie…

Style — 16 March, 2015

New year, new hair

Last week I cut all my damaged saltwater eaten hair off, and…

Style — 16 March, 2015

H&M Conscious Exclusive – the collection in full

In one month, the 2015 edition of H&M Conscious Exclusive sees the…

Style — 13 March, 2015

Ask the expert: What is a “closed loop” – and does the approach work?

There's a lot of talk about “closed loops” for the fashion industry.…

Style — 9 March, 2015

High Neck swimsuit

In Cape town I was wearing it at the beach – and for…

Style — 20 January, 2015

Eternal Flame: Lina Wall Borgenbring

I was really sad when I thought I'd lost them forever

Style — 16 January, 2015

Ask the expert: predictions for the future of sustainable fashion

What will happen in the fashion industry in terms of sustainability in…

Style — 23 December, 2014

How they make it last: Efva Attling

I’m like Pippi Longstocking going for a treasure hunt!

Style — 15 December, 2014

Ask the expert: all these new clothes

How can we do more with less?

Style — 11 December, 2014

How they make it last: Trine Kjaer

We wash our clothes way too much in the Western world, and it's bad…

Style — 4 December, 2014

Helena Helmersson: “We should try to be good citizens”

We need to make it easier for customers to grasp what is…

Style — 10 November, 2014

Emma Elwin: The weekly list

Emma Elwin's favorite green picks of the week

Style — 7 November, 2014

Ask the expert: are there any guarantees for sustainability?

Companies with more transparent supply chains can normally provide better guarantees.

Style — 5 November, 2014

Back to basic: The wool coat

Keeping warm is easy

Style — 3 November, 2014

Emma Elwin: The weekly list

Emma Elwin's favorite green picks of the week

Style — 2 November, 2014

Fishbone tweed

I’m so happy with this blazer that I found at Beyond Retro a…

Style — 27 October, 2014

Emma Elwin: The weekly list

Building the perfect wardrobe that will last for years starts with a…

Style — 22 October, 2014

How they make it last: Pamela Bellafesta

I'm working on having just five stars.

Style — 15 October, 2014

Back to basic: The t-shirt

A fine knitted jersey stitch.

Style — 13 October, 2014

Emma Elwin: The weekly list

Recycled denim and sustainable luxury handbags

Life — 10 October, 2014


Pick of the day

I’m really in to blazers right now. This one really caught my…

Style — 3 October, 2014

Friday at the office

Today I’ve been wearing my favorite jeans from Acne Studios and a…

Style — 2 October, 2014

TOPICS , , ,

H&M Conscious Denim launch in Stockholm

Go green wear blueMake it last teamed up with H&M to launch…

Life — 2 October, 2014


Long knit

One of my favorit garments for the fall is this long knitted cardigan…

Style — 30 September, 2014

Ask the expert: three steps before purchase

Three steps that should, at best, be taken before making a purchase…

Style — 30 September, 2014

Emma Elwin: The weekly list

Emma Elwin's favorite green picks of the week

Style — 28 September, 2014

Fall favorites with Cecilia

Our favorite fall looks.

Life — 25 September, 2014


På onsdag lanseras vår nya sajt Make it last, och i samband…

Style — 24 September, 2014

H&M Conscious Denim x Make it last

In collaboration with H&M, Make it last picks favourites from the new…

Style — 3 September, 2014


Jacka, Massimo Dutti. Tröja, Soft Goat. Byxor H&M conscious. Skor, Adidas. 

Style — 23 August, 2014


Linne & byxor, Totême. Kappa, H&M. Väska, Stella McCartney. Ljus, Le Labo. Bronzer,…

Style — 7 August, 2014


Igår var minst sagt ganska stressig med alla förberedelser för nästa veckans…

Life — 5 August, 2014



Ett till favoritplagg den här sommaren har varit den här singoalla skjortan.…

Style — 4 August, 2014

N° 501

Tröja, H&M. Shorts, Levi’s. Har blivit kompis med mina gamla jeansshorts från…

Style — 29 January, 2014


Emma longing for warmer days!

Style — 15 November, 2013


foto: Mathias Nordgren // T-shirt & skinnbyxor, Isabel Marant pour H&M. Skor,…

Style — 24 July, 2013


Necessär, Bottega Veneta. Bok, Rizzoli Carine Roitfeld. Kjol, H&M. Halsband, Lulu Frost.…

Style — 29 October, 2012


Jacka, Maison & Scotch. Jeansklänning, Alexandra Verschueren. Skor, Acne. Väska, Ysl. I…

Style — 23 October, 2012



För en lite stund sen så var vi och spanade in Margielas…

Style — 18 October, 2012



Äntligen har de kommit bilder på Margiela kollektionen för H&M! Gillar färgskalan…

Style — 7 March, 2012



Kan knappt bärga mig till imorgon då Marnis kollektion för H&M äntligen…

Style — 12 July, 2011


Tycker alltid de ar kul nar en designer satter en trend sa…