Style — 26 July, 2017

Shopping in Jean de Luz

Emma just made some great second hand finds in France.

Style — 13 July, 2017

The Edit: Eco-Friendly Shades

Sustainable sunglasses to wear this summer!

Style — 12 July, 2017

Brand to Watch: Calla Haynes

Calla Haynes has repurposed the couture-like fabrics from her past collections –…

Style — 6 July, 2017

Second Hand Baby

If you ask Emma, baby clothes are best bought second hand!

Style — 5 July, 2017

Brand to Watch: Linea Germania

Linea Germania is making silk scarves relevant again.

Style — 4 July, 2017

Conscious and All-White for a Summer Wedding or Party

Are you getting married or just going to a summer party? There's…

Style — 28 June, 2017

Brand to Watch: By SP

By SP's "imperfect" jewellery is embracing differences and uniqueness.

Style — 31 May, 2017

Brand to Watch: Sophie Anderson

Sophie Anderson cheers on artisan craft with pom poms.

Style — 30 May, 2017

Can You Make Clothes Out of Chipboard?

Emma has interviewed Betty Norling—inventor of a whole new "textile" made from…

Style — 24 May, 2017

Brand to Watch: LUNA DEL PINAL

LUNA DEL PINAL makes waves through ancient weaving.

Style — 17 May, 2017

Brand to Watch: fern fans

fern fans are championing the modern relevance of the fashion fan.

Style — 11 May, 2017

Will the Exploring of Circular Design Speeds Enable a More Sustainable Industry?

Filippa K and Mistra Future Fashion recently announced “Circular Design Speeds”—a new…

Style — 10 May, 2017

Brand to Watch: No.One

No.One employs artisanal techniques to make super exclusive sneakers.

Style — 3 May, 2017

Brand to Watch: Toogood

Toogood refuses to conform—through uniforms.

Style — 20 April, 2017


How Sustainable Is the H&M Conscious Exclusive Collection?

The new H&M Conscious Exclusive collection is launching today and we've taken…

Style — 17 March, 2017

Brand to Watch: Von Sono

With charged capital letters at its core, activist artisan label VON SONO…

Style — 7 March, 2017


In protest of the ruling fashion calendar, HELENAMANZANO's AW17 lookbook was staged…

Style — 23 February, 2017

Alexa Stark’s Conscious Commentary of the Times

Sometimes my process is asking myself - why am I doing this?

Style — 30 September, 2016

On Our Minds: Emma Watson’s Ethical UN Look

Actor and sustainable style hero Emma Watson wears all-ethical outfit at UN…

Style — 11 August, 2016

On our minds: Martina Spetlova

Conscious experiments with fabrics through hand-weaved patterns and zero waste techniques.

Style — 21 May, 2016

On our minds: The new conscious brand CHAIN_GARCÍABELLO

Founded in Buenos Aires with collections based on concepts distilled from the…

Style — 10 April, 2016

On our minds: Ellos Conscious Choice

Ellos joins the eco conversation through the introduction of their Conscious Choice…

Style — 29 January, 2016

On our minds: H&M Conscious Beauty

Complementing their Conscious clothing line, H&M Conscious Beauty covers everyday essentials such…

Style — 6 August, 2015

Where to find the pretty conscious clothes?

The million dollar question of where to find clothes that are both…

Style — 25 May, 2015

Another leading online store offering a “Conscious” section

We love online fashion forum LN-CC’s “Conscious” section dedicated to brands with…

Style — 30 January, 2015

Ask the expert: the importance of ethics

Make it lasts sustainability expert Anna Brismar talks about ethics in relation…

Life — 10 October, 2014


Pick of the day

I’m really in to blazers right now. This one really caught my…