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Women We Admire Dressed in Boob Fall 2018
Four inspiring mums-to-be dress in Boob and share their thoughts on parenthood.
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An On-Trend and Degradable Light Rain Jacket Is All We Need for Summer
Tretorn's latest invention within the Eco Essentials initiative is a 100% degradable…
The Edit: House of Dagmar’s Organic Cotton Collection
Make it last interprets House of Dagmar’s organic collection of crisp shirting.
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Competition Time: Win Your Favorite CLEAN Perfumes!
Curious about layering your favorite CLEAN perfumes? Here's your chance to win…
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Gold at the Gudrun Sjödén Vintage Corner
Emma appreciates when brands offer second-hand shop-in-shops, and really wishes – and…
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Gudrun Sjödén Has The Environment On Her Mind Since The Mid ’70s
To create clothes that last is Gudrun Sjödén's most important contribution to…
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The Edit: Make it last x Gudrun Sjödén
We team up with Gudrun Sjödén to interpret a gorgeous Christmas collection.
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Layering Perfume With CLEAN
As Make it last editors Emma and Lisa team up with CLEAN…
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How to Layer Perfume to Create Your Signature Scent With CLEAN
Layering fragrances is the most buzzing beauty trend right now. Make it…
Not That Complicated – One Garment in Three Ways
As a part of the new Not That Complicated campaign, Filippa K…
The Ellos Jeans Guide Featuring Emma Elwin
The Make it last cofounder teamed up with Ellos for a series…
Make it last Teamed Up with Tradera for a Second Collection
See all images from the breakfast event here!
Why Second Hand Is Perfect for On-Trend Style Updates
During Stockholm Fashion Week, Make it last teams up with Tradera for…
The Make it last Pop-Up Fashion Flea with Electrolux
Thank's to everyone who came and made our pop-up fashion flea market…
Don’t Miss Make it Last’s Pop-Up Flea Market Later this Week!
We'll set up shop at The Stockholm Act on Thursday 24th and…
Learn How To Extend the Lifetime of Your Wardrobe
During The Stockholm Act festival, Electrolux, Houdini and Make it last invite…
Going to Way Out West? See You at the GodEl Kiss Cam!
For this week's Way Out West festival, electricity provider GodEl is launching…
The Filippa K Basket Bag
Sunshine calls for summer-appropriate accessories. The basket bag is one of our…
A New Way of Shopping With NO FIRM
The dress Emma is wearing is available via new community brand NO…
Lisa Wears: CLEAN Reserve “Warm Cotton”
Lisa comes from a home of no perfumes. What's her relationship to…
Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 7
The last day of Lisa and Emma's Biolage #LiveRaw 7 Day Challenge…
Make it last <3 Grandpa's Previous Collections
Make it last teams up with Grandpa to showcase the best of…
Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 5
Day five of Make it last founders Lisa and Emma's challenge is…
The Biolage R.A.W. Competition Is Closed—Here Are the Winners!
The 10 winners of the complete Biolage R.A.W. series of natural hair…
Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 4
Today's challenge is Get Zen – relax with a hair mask! Lisa…
Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 2
Day two of Make it last founders Lisa and Emma's Biolage #LiveRaw…
Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 1
Make it last founders Lisa and Emma embark on their Biolage #LiveRaw…
Are You Ready For the Biolage #LiveRaw 7 Day Challenge?
Did you know you are one week away from getting better hair,…
Competition: Win the Complete Biolage R.A.W. Series
Do you want to experience the amazing feel of natural-origin hair care?…
Biolage R.A.W. Sustainable Checklist: 15 Ways to #LiveRAW
There are many little things you can do to #LiveRAW. Check out…
“We need to change the way we interact with nature”
Tretorn and Naturkompaniet joins forces to enable a more sustainable brand-to-retailer experience.…
Emma Elwin Wears: CLEAN Reserve “Skin”
Each CLEAN Reserve fragrance was created to remove the clutter, heaviness and…
Emma Elwin x Boob – All the Looks
Make it last founder Emma Elwin launches exclusive capsule collection with Boob…
Guided by Tangent GC part 4: Caring for wool
Make it last teams up with Tangent GC to present a series…
Moving with Fortum, part 2: The packing
The preparations for Emma's big move from the city to the suburb…
Make it last <3 Filippa K Front Runners
The Make it last family gets comfy in the brand new Filippa…
Guided by Tangent GC part 3: Preparing for winter
Make it last teams up with Tangent GC – a Swedish brand that…
Guided by Tangent GC part 2: Caring for leather shoes
Make it last teams up with Tangent GC – a Swedish brand that…
Anita Falkenek, Åhléns: Sustainability makes good business sense
Make it last talks to Åhléns' sustainability manager about why companies that…
Get ready for revolutionary thread colouring
STAND puts exclusive embroidered statement pieces in the spring 2017 show.
Guided by Tangent GC part 1: Preparing for the new season
Make it last teams up with Tangent GC – a Swedish brand that…
Baby preparations with Emma and Tradera
Today our latest collaboration launches and it's one we're really excited about!
Thanks for coming to our flea market!
Thanks Tradera for co-hosting – and thanks to all the sellers and guests…
Tradera Trend featuring Nina Campioni
We are happy to introduce our second Tradera Trend seller of the…
Five ways to wear: the white shirt – backstage
Come with us backstage at the GANT x Make it last shirt…
Customize your shirt with GANT
Emma shares Make it last's latest collaboration. It's all about personalizing the…
Tradera Trend featuring Columbine Smille
We are happy to introduce our first Tradera Trend seller of the…
How to approach style and sustainability – with Gina Tricot
Make it last teams up with Gina Tricot to chat about ways…
Share your Best #tbt and Win a Nespresso Machine!
Nespresso's capsules are recyclable. What if all your best memories could be…
Soft, seasonless and sustainable with Granit
Make it last teams up with Granit to present the forever perfect…
Granit: Perfect basics produced in a fair way
Granit offers a clothing line full of perfect basics made of organic…
The Sony Challenges S02E03: Biggest smile wins
It's early morning we've just arrived to Torö. The sun has not…
The Sony Challenges S02E02: Weather, please help me?
The past few days the weather forecast had really been driving me…
Fashion insiders’ flea market on 14 June in Stockholm!
Make it last’s flea market is back and some thirty fashion insider…
The Sony Challenges S02E01: Cold water surf
The first things you have to learn with surfing? Patience, and completely…
Spring adventures with Peak Performance
We’ve teamed up with Peak Performance to pick our ten favorites –…
10 favorites from Peak Performance spring 2015
The criteria of functionality, sustainability and fashionability isn't easily met
The Sony Challenges S01E05: Making fire
Sony challenges Emma Elwin to complete a series of extreme activities. During…
The Sony Challenges S01E04: Sleeping under the stars
Sony challenges Emma Elwin to complete a series of extreme activities. During…
Tradera Trend – now live!
Now live: Tradera Trend – Sweden’s best destination for pre-owned fashion.
Thanks for coming (and congrats, Filippa K)
Yesterday, we teamed up with Filippa K to celebrate the newly launched…
The Sony Challenges S01E03: Losing track of time
Sony challenges Emma Elwin to complete a series of extreme activities. During…
Mary McCartney: “I try to do it but I know I’m not perfect”
The more you learn, the more you like the good feeling about…
The Sony Challenges S01E02: The complete white out
Sony challenges Emma Elwin to complete a series of extreme activities. During…
The Sony Challenges S01E01: The calm before the storm
Sony challenges Emma Elwin to complete a series of extreme activities. Season…
Gina Tricot launches sustainable collection (and I’m a part of it!)
I've styled my favorites from Gina Tricot's new collection of sustainable garments
H&M Conscious Denim x Make it last
In collaboration with H&M, Make it last picks favourites from the new…
