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Style — 30 August, 2018

Women We Admire Dressed in Boob Fall 2018

Four inspiring mums-to-be dress in Boob and share their thoughts on parenthood.

Style — 26 June, 2018

An On-Trend and Degradable Light Rain Jacket Is All We Need for Summer

Tretorn's latest invention within the Eco Essentials initiative is a 100% degradable…

Style — 22 January, 2018

The Edit: House of Dagmar’s Organic Cotton Collection

Make it last interprets House of Dagmar’s organic collection of crisp shirting.

Beauty — 20 December, 2017

Competition Time: Win Your Favorite CLEAN Perfumes!

Curious about layering your favorite CLEAN perfumes? Here's your chance to win…

Style — 20 December, 2017

Gold at the Gudrun Sjödén Vintage Corner

Emma appreciates when brands offer second-hand shop-in-shops, and really wishes – and…

Style — 20 December, 2017

Gudrun Sjödén Has The Environment On Her Mind Since The Mid ’70s

To create clothes that last is Gudrun Sjödén's most important contribution to…

Style — 12 December, 2017

Made in Green

More and more Calida ranges carry the Made in Green by OEKO-TEX®…

Style — 7 December, 2017

The Edit: Make it last x Gudrun Sjödén

We team up with Gudrun Sjödén to interpret a gorgeous Christmas collection.

Beauty — 10 November, 2017

Layering Perfume With CLEAN

As Make it last editors Emma and Lisa team up with CLEAN…

Beauty — 10 November, 2017

How to Layer Perfume to Create Your Signature Scent With CLEAN

Layering fragrances is the most buzzing beauty trend right now. Make it…

Style — 28 September, 2017

Not That Complicated – One Garment in Three Ways

As a part of the new Not That Complicated campaign, Filippa K…

Style — 5 September, 2017

The Ellos Jeans Guide Featuring Emma Elwin

The Make it last cofounder teamed up with Ellos for a series…

Style — 4 September, 2017

Make it last Teamed Up with Tradera for a Second Collection

See all images from the breakfast event here!

Style — 1 September, 2017

The Ellos Denim Guide

Emma shares her best styling hacks for jeans!

Style — 31 August, 2017

Why Second Hand Is Perfect for On-Trend Style Updates

During Stockholm Fashion Week, Make it last teams up with Tradera for…

Style — 26 August, 2017

The Make it last Pop-Up Fashion Flea with Electrolux

Thank's to everyone who came and made our pop-up fashion flea market…

Style — 21 August, 2017

Don’t Miss Make it Last’s Pop-Up Flea Market Later this Week!

We'll set up shop at The Stockholm Act on Thursday 24th and…

Style — 18 August, 2017

Learn How To Extend the Lifetime of Your Wardrobe

During The Stockholm Act festival, Electrolux, Houdini and Make it last invite…

Life — 8 August, 2017

Going to Way Out West? See You at the GodEl Kiss Cam!

For this week's Way Out West festival, electricity provider GodEl is launching…

Style — 5 July, 2017

The Filippa K Basket Bag

Sunshine calls for summer-appropriate accessories. The basket bag is one of our…

Beauty — 14 June, 2017

Act Beautiful

What do you do to act more beautiful in your everyday life?…

Style — 9 June, 2017

A New Way of Shopping With NO FIRM

The dress Emma is wearing is available via new community brand NO…

Beauty — 12 May, 2017

Lisa Wears: CLEAN Reserve “Warm Cotton”

Lisa comes from a home of no perfumes. What's her relationship to…

Beauty — 9 May, 2017

Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 7

The last day of Lisa and Emma's Biolage #LiveRaw 7 Day Challenge…

Style — 2 May, 2017

Make it last <3 Grandpa's Previous Collections

Make it last teams up with Grandpa to showcase the best of…

Beauty — 2 May, 2017

Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 5

Day five of Make it last founders Lisa and Emma's challenge is…

Beauty — 1 May, 2017

The Biolage R.A.W. Competition Is Closed—Here Are the Winners!

The 10 winners of the complete Biolage R.A.W. series of natural hair…

Beauty — 27 April, 2017

Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 4

Today's challenge is Get Zen – relax with a hair mask! Lisa…

Beauty — 25 April, 2017

Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 2

Day two of Make it last founders Lisa and Emma's Biolage #LiveRaw…

Beauty — 24 April, 2017

Biolage #LiveRaw 7 Day Challenge: The Editors’ Diary – Day 1

Make it last founders Lisa and Emma embark on their Biolage #LiveRaw…

Beauty — 10 April, 2017

Are You Ready For the Biolage #LiveRaw 7 Day Challenge?

Did you know you are one week away from getting better hair,…

Style — 4 April, 2017

This Is How I Live Raw

Read all about Emma's hair washing routine and hear her thoughts on…

Beauty — 29 March, 2017

Competition: Win the Complete Biolage R.A.W. Series

Do you want to experience the amazing feel of natural-origin hair care?…

Beauty — 28 March, 2017

Biolage R.A.W. Sustainable Checklist: 15 Ways to #LiveRAW

There are many little things you can do to #LiveRAW. Check out…

Beauty — 28 March, 2017

Biolage R.A.W.: How Do You #LiveRAW?

Did you know that your hair can be the start of a…

Style — 28 March, 2017

“We need to change the way we interact with nature”

Tretorn and Naturkompaniet joins forces to enable a more sustainable brand-to-retailer experience.…

Beauty — 7 March, 2017

Emma Elwin Wears: CLEAN Reserve “Skin”

Each CLEAN Reserve fragrance was created to remove the clutter, heaviness and…

Style — 24 February, 2017

Emma Elwin x Boob

It has been so amazing to get to draw these clothes and…

Life — 22 February, 2017

The Silent Blender

I found this recipe for millet porridge! It's very simple, healthy, and…

Style — 13 February, 2017

The Boob Collection

A sustainable match made in heaven.

Style — 13 February, 2017

Emma Elwin x Boob – All the Looks

Make it last founder Emma Elwin launches exclusive capsule collection with Boob…

Life — 1 December, 2016

Bemz

Emma revamps an old IKEA sofa with the help of a sustainable…

Style — 8 November, 2016

Guided by Tangent GC part 4: Caring for wool

Make it last teams up with Tangent GC to present a series…

Style — 18 October, 2016

Moving with Fortum, part 3: The move

This week is the week! Emma is moving on Sunday!

Style — 14 October, 2016

Fall favorites with Dr Denim

Make it last teams up with Dr. Denim to present a selection…

Style — 11 October, 2016

Moving with Fortum, part 2: The packing

The preparations for Emma's big move from the city to the suburb…

Style — 5 October, 2016

Filippa K Circle

Content & consulting

Style — 5 October, 2016

Lisa Yang

Look book & web looks fw16

Life — 5 October, 2016

Åhléns Bra Val

Advertorials

Style — 5 October, 2016

Guided by Tangent GC

A series of garment care guides

Style — 5 October, 2016

Heart of Lovikka

Web looks fw16

Style — 5 October, 2016

Rebecca Bonaparte

Web looks

Life — 5 October, 2016

Fortums Flyttguide

Advertorials

Style — 5 October, 2016

Dr. Denim

Social media content & advertorial

Style — 5 October, 2016

Boomerang

Campaigns & web looks ss17

Style — 5 October, 2016

Tradera trends stora modeloppis

Flea market in collaboration with Tradera

Style — 4 October, 2016

Moving with Fortum, part 1: The planning

Emma is leaving the city for a house by the sea! Follow…

Style — 3 October, 2016

Make it last <3 Filippa K Front Runners

The Make it last family gets comfy in the brand new Filippa…

Style — 3 October, 2016

Guided by Tangent GC part 3: Preparing for winter

Make it last teams up with Tangent GC – a Swedish brand that…

Style — 5 September, 2016

Guided by Tangent GC part 2: Caring for leather shoes

Make it last teams up with Tangent GC – a Swedish brand that…

Life — 2 September, 2016