Emma Elwin

Notes from a Swedish stylist


Vacation Ready with Esprit

Posted in Style
by Emma Elwin on 16 May, 2019

You can find the shirt to the left here, The detail picture is a press sample. 

This is a part of my ongoing collaboration with Esprit. We did our first project together this fall and have since met both in Stockholm and Berlin to create content focusing on their sustainability efforts. Earlier this spring myself and my Make it last co-founder Lisa participated in a panel debate on the future of fashion in general and the sustainable ambitions of Esprit in particular, it was a great talk. I tend to think longer, more integrated collaborations are more fruitful than one-offs. You get to know the brand, you get some insight into what the motivations and main challenges are.

Straw bag and shirt from Esprit. 

Anyway, Esprit is on a journey towards a more sustainable business model and they are working a lot with better materials as a part of this process. Nearly 70 percent of Esprit’s denim is made of organic cotton and recycled materials, to mention one. They also work a lot with for example Tencel and a material I’m increasingly interested in, Ecovero (it’s derived from certified renewable wood sources using an eco-responsible production process which meets high environmental standards).

Here are my favorite sustainable Esprit garments for this coming summer. I’m so excited to bring them to Portugal in a month or so. I love the shirt’s detailing and the bag is perfection! Which are your favorites? 

Top, trousers and dress from Esprit.

Follow Esprit’s sustainability work and shop the collection.
In collaboration with Esprit. 


The spring hasn’t quite sprung in Stockholm yet and I’m desperate to save my skin from giving up due to the cold, dry climate and constant weather changes. It’s definitely the time of the year to make an extra skin effort, don’t you agree?

I like making it easy though. As you know I’m a fan of Skin Treat, a brand sold exclusively at Kicks and Kicks.se. Skin Treat offers 100% vegan, at least 90% natural body care in which all key active ingredients originate from organic farming. Naturally gentle and budget-friendly, while at the same time technical and effective. How happy I am for the developments in this field, it didn’t use to be easy to find these kinds of concepts only a few years ago.

My best products to boost skin right now are from the Skin Treat Intense Moisture series. Rich, creamy formulas that work deeply, beyond the surface skin. The Multi-Action AHA & PHA Rinse-Off Peeling, Anti-Blemish Body Treatment and the Anti-Blemish Gel Cleanser are my favorites!

Sold exclusively at Kicks.se, right now with a 25 % discount.

In collaboration with SKIN TREAT.


Emma Elwin teams up with modern-day outlet Afound to share her best style advice–and guides to some of the prettiest things available at the marketplace selling carefully selected, discounted fashion and lifestyle products.

Have you discovered Afound yet? As one of the H&M Group’s latest concepts, Afound is an innovative marketplace–a modern-day outlet sweeping the world for gems and selling them at discount prices, both in physical stores and online. Afound currently operates in Sweden but hopes to expand internationally soon (follow Afound on Instagram and Facebook to be first in line to know).

 

I obviously love the idea of offering season-less, curated, timeless fashion, and prolonging the lifetime of clothes from previous seasons (who cares about the season?). I also love that Afound offers unique vintage accessories from timeless brands alongside new things. So when Afound asked me to share my best tips for a sustainable wardrobe I was excited.

If you’re curious to know about my very best wardrobe staples and how I reason when building a wardrobe to last, click here. I’ve also selected and styled some of my favorite items available at Afound right now  – exclusive vintage pieces as well as timeless classics from some major international brands – check it out!


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