If there’s one shoe that fits all the phases of our lives… For us, it’s always been the Stan Smith. It has had a way of blending into our narratives, making itself part of both our memories and our future, as our kids wear it too.
Now, adidas Originals offers up its iconic sneaker to help end plastic waste.
Transitioning to only use recycled polyester made from plastic otherwise heading for the ocean and the landfills in 2024 (they’re already half way there), adidas forges ahead and refreshes the iconic Stan Smith in a sustainable fashion.
The iconic silhouette has remained unchanged for over half a century–until today, as adidas Originals announces Stan Smith, Forever. While the looks stays the same, Stan Smith will from this season onwards be an experimental canvas in adidas’ journey to help end plastic waste.
The three unique iterations of the Stan Smith sneaker that launched in January of this year present an upper made of PRIMEGREEN, a series of high-performance recycled materials (these styles feature an upper made with 50% recycled content). Each pair comes replete with 15% recycled Ortholite sockliners, as well as laces composed of recycled polyester and recycled rubber.
Bringing the sustainability focus full circle, each pair in the collection coms packaged in the classic adidas Originals blue box, which is composed of more than 90% recycled paper. Read more about Stan Smith, Forever here.
In paid partnership with adidas.
@adidasoriginals #stansmithforever #endplasticwaste #createdwithadidas
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."
Monki's Tracksuit Is A Possible Game-Changer
To achieve circularity in fashion, recycling methods for blend textiles are key. Monki presents a capsule collection made with the help of the Green Machine – a system separating and recycling polyester- and cotton blends at scale. It's kind of a first, and if the technology can be scaled, it might be a game-changer.
Paid Collaboration: How Cras Pushes the Boundaries for More Sustainable Fashion
Cras is one of eight brands contributing to Zalando's winter editon ‘Small steps. Big impact. by Zalando.', a collection of exclusive, sustainable garments. We talk to co-founder Christiane Hagger about how to make sustainable fashion approachable, affordable – and fun.