If there’s one shoe that fits all the phases of our lives… For us, it’s always been the Stan Smith. It has had a way of blending into our narratives, making itself part of both our memories and our future, as our kids wear it too.
Now, adidas Originals offers up its iconic sneaker to help end plastic waste.
Transitioning to only use recycled polyester made from plastic otherwise heading for the ocean and the landfills in 2024 (they’re already half way there), adidas forges ahead and refreshes the iconic Stan Smith in a sustainable fashion.
The iconic silhouette has remained unchanged for over half a century–until today, as adidas Originals announces Stan Smith, Forever. While the looks stays the same, Stan Smith will from this season onwards be an experimental canvas in adidas’ journey to help end plastic waste.
The three unique iterations of the Stan Smith sneaker that launched in January of this year present an upper made of PRIMEGREEN, a series of high-performance recycled materials (these styles feature an upper made with 50% recycled content). Each pair comes replete with 15% recycled Ortholite sockliners, as well as laces composed of recycled polyester and recycled rubber.
Bringing the sustainability focus full circle, each pair in the collection coms packaged in the classic adidas Originals blue box, which is composed of more than 90% recycled paper. Read more about Stan Smith, Forever here.
In paid partnership with adidas.
@adidasoriginals #stansmithforever #endplasticwaste #createdwithadidas
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