Brand to Watch: Helmstedt
Posted in Style
by Make it last on 18 May, 2020
Images via Helmstedt’s Instagram and Rebecca Patricia Baker
Emilie Helmstedt’s namesake collection debuted only a year ago but has already gained attention both from retailers (find it at, for example, Browns and Moda Operandi), Insta-girls (if you’ve ever seen a Dane such you’ve probably seen Helmstedt) and the industry (it was shortlisted for the LVMH Prize earlier this year).
Emilie turns to nature for inspiration and her signature prints are all hand painted in her Copenhagen atellier. The always dreamy collection of mostly but not exclusively silky loungewear is created as an ambition to merge art, fashion and sustainability.
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