Images via Helmstedt’s Instagram and Rebecca Patricia Baker
Emilie Helmstedt’s namesake collection debuted only a year ago but has already gained attention both from retailers (find it at, for example, Browns and Moda Operandi), Insta-girls (if you’ve ever seen a Dane such you’ve probably seen Helmstedt) and the industry (it was shortlisted for the LVMH Prize earlier this year).
Emilie turns to nature for inspiration and her signature prints are all hand painted in her Copenhagen atellier. The always dreamy collection of mostly but not exclusively silky loungewear is created as an ambition to merge art, fashion and sustainability.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.