News reached us the other week about a collaboration between Danish fashion brand Wood Wood and Katharine Hamnett London. You could call it a rather loud capsule collection. Not that it’s crazy in colors, shapes or embellishments; rather the opposite really, with clean-cut, sportswear influenced designs in pale nuances of sand, terracotta, navy blue and creamy white. What’s loud is the big and bold chest prints reading: CHOOSE REAL LIFE, CHOOSE WILD LIFE, CHOOSE SOCIAL LIFE. The printed statements are exactly what you’d expect and hope for from a Katharine Hamnett collab, her being a renowned British environmental and social fashion activist since 1989. 

The Wood Wood capsule is made with organic fabrics and all garments are GOTS certified, ensuring the highest social and environmental standards (we expect Katharine would put her name on nothing else). Having pioneered the field of sustainable fashion for the past 30 years — campaigning fiercely for sustainability and ethical productions before anybody else really cared — the industry, as well as the consumer, is finally catching up. Perhaps best known to younger generations for her communicative statement T-shirts, the activist designer creates the full extent of her collections using sustainable raw materials (organic, regenerated or recycled), and sustainable and ethical manufacturing.

If you’re not familiar with Katharine Hamnett, we strongly recommend that you allocate a little extra screen time today towards reading up or watching a few clips (for example this interview from last year’s Copenhagen Fashion Summit). A little late in celebrating International Women’s Day (or isn’t that every day?), this is the kind of woman we’d love to highlight a little extra on such occasion. 

Go to Wood Wood to check out the collection, and visit Katharine Hamnett London to learn more about the brand and the super cool woman behind it!


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