Two new collections and one important achievement by Weekday have caught our attention recently.
The limited collection Denim Like It’s 1999 (pictured above) offers some cute turn of the millennia-styles; think sexy and playful, loose jeans, tight tops and eye-catching details. “We look back at the iconic look of Britney and Justin dressed in denim from top to toe, with the goal of transporting that energy to something that may be relevant today, ” says Alice Shulman, Head of Womenswear on Weekday.
Noteworthy, the collection, made of 100% organic cotton, marks a milestone for the brand–that of reaching its target of only using either organic or recycled cotton. ”The next step will be to increase the proportion of recycled cotton and scale up new alternatives to cotton,” says Ulrika Jakobsson, Sustainability Manager at Weekday.
The collection is followed by another release this week (6 February)–an artist collab with fellow Swede Louise Enhörning. The limited edition print capsule (pictured below) features eight sweats and tees with prints by the artist and photographer, some taken from Enhörning’s latest book Agape (a beautiful book that we wrote about when it came).
Which collection is your favorite?
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.