London-based ready-to-wear label Ssōne (pronounced “sewn”) was founded by Caroline Smithson in 2018, and launched in September 2019. The motivation: With 20 years of experience as a fashion designer and creative director, having worked for major fashion houses like Alexander McQueen, Proenza Schouler and Peter Pilotto, she felt an understandable urge to break out of the outdated fashion system that continuously contributes to the defeat of this planet, to instead build a brand commitment to craftsmanship and a conscious process.
The first collection drop, titled “The Visible Hand”, is an ode to this undertaking, realising Smithson’s desire to create thoughtfully designed garments using rare, innovative textiles, traditional techniques and sustainable practises. Transparency is a leitmotif, and Ssōne is actively seeking to reduce their environmental impact through a number of initiatives (including: planting a tree for every order). Wanting to simplify the supply chain as much as possible, they’re working with certified factories located in close proximity within Europe to shorten distances; even using British manufacturers for their tweed, knitwear, denim and botanical dying (the latter is done in London-borough Hackney).
It comes as no surprise then, that the Ssōne design team also favores natural, organic, recycled and deadstock materials, and browsing the collection we find some great examples: A beautiful balloon-sleeve gown comes in an European-grown hemp fabric spun and woven in Italy; The utility-inspired denim pieces are all crafted from a blend of organic and recycled cotton supplied by ISKO™ – a mill certified with both the EU Ecolabel and the Nordic Swan Ecolabel – and produced in a factory in Lancashire; A metallic-embroidered blazer is made from a Newlife™ recycled polyester yarn produced from post-consumer plastic bottles collected in Northern Italy.
Do we need to say more?
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.