All who’ve tried to keep up appearances while aiming to live sustainably knows that it’s fairly easy to a limit, and in our experience, the limit is shoes (well yes, and bags). Finding environmentally friendly alternatives that can also pass as stylish is HARD, to say the least. Vegan flip flops for summer is one thing, but they’re not exactly made for walking, or running for that matter. So, if you’re looking for sustainability in combination with comfort, performance and a sleek, minimalist design, San Francisco-based sneaker brand Allbirds might just be your thing – and they’re now available in Sweden! Busy as you are (sunbathing and sipping drinks or working, like us), we’re guessing you only have time for fast facts, so here they are: 

 

10 SUSTAINABILITY FACTS 

1.

They make their sneakers from innovative materials like Merino wool, tree fibers and sugar cane. 

2.

They’re going 100% carbon neutral through the Allbirds Carbon Fund – a self-imposed internal carbon tax which funds emissions reduction projects.

3.

They are a B Corp (Benefit Corporation) – a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. 

4.

By using responsibly grown and sustainably harvested eucalyptus pulp, they save about 95% of water and half the carbon impact compared to materials used in conventional sneakers (like cotton). 

5.

The ZQ-certified Merino wool in their sneakers is produced with 60% less energy than materials used in conventional synthetic shoes. 

6.

Their shoelaces are made from 100% post-consumer recycled polyester. One plastic bottle equals one pair of laces. 

7.

They use vegetable castor bean oil for their insoles, which cuts carbon output when compared to petroleum-based foam. 

8.

Their SweetFoamTM outsole is made with ethically sourced Brazilian sugarcane and is a carbon negative alternative to traditional petroleum-based foam.

9.

They make their eyelets from bio-based TPU – a material created by unique microorganisms that consume plant sugars. 

10.

Their packaging is made from 90% post-consumer recycled cardboard and serves as a shoebox, shopping bag and mailer all in one.

 

And they’re now available in Sweden. Oh yeah, we already said.

Check them out here!


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