May arrived with spring greetings from Firenze. Swedish-Italian fashion brand AVAVAV kindly sent us their new campaign imagery the other day, and looking at it sort of makes you feel like diving, head first, into the new season. Bring on the pastels, plaid and poofy sleeves, we are ready.
What makes this brand special, and you probably already know, is the fact that they make their products locally in Florence using premium deadstock fabrics sourced in that same region. The collections are produced in short cycles and come in limited edition quantities – the idea being to actually sell out instead of creating new deadstock – and come out in small weekly drops.
We’ve selected some of our favorite looks from May, so you know what to expect from the coming weeks. See anything you like (except for the beautiful horses)?
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."