May arrived with spring greetings from Firenze. Swedish-Italian fashion brand AVAVAV kindly sent us their new campaign imagery the other day, and looking at it sort of makes you feel like diving, head first, into the new season. Bring on the pastels, plaid and poofy sleeves, we are ready.
What makes this brand special, and you probably already know, is the fact that they make their products locally in Florence using premium deadstock fabrics sourced in that same region. The collections are produced in short cycles and come in limited edition quantities – the idea being to actually sell out instead of creating new deadstock – and come out in small weekly drops.
We’ve selected some of our favorite looks from May, so you know what to expect from the coming weeks. See anything you like (except for the beautiful horses)?

Visit AVAVAV here and follow here.


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