If we say contemporary fashion, what are your connotations? In our world, and in a modern-day context, we’d say it aught to refer to something quite the opposite of trend-based (total trigger word), that is consciously made and thoughtfully designed (we could add timeless, but what does it really say about the quality of the design?) in a way that feels relevant. Not over the top, but not boring. Sensible. Aware. Responsible. Mindful. Progressive. Respectful.
A contemporary brand to us has an open, educated conversation about sustainability and practises transparency throughout the entire business. They are honest about their shortcomings and share their goals and ambitions to do better. They raise awareness and have an active dialogue with their customer, making it easy for us to make well-informed decisions, also guiding us through the responsible ways of using, caring for and discarding of their products.
No brand is perfect, and few are even close, but our latest Copenhagen discovery (another one!) seems to be on to something. Blanche, meaning white in French, was founded in 2017 by Mette Fredin and Melissa Bech who both have long experience from the Danish fashion industry. With their own label, they’re clearly sharing our view on the meaning of contemporary, and have taken “a holistic approach to timelessness in fashion” (their words).
“Our journey towards sustainability is driven by a desire to offer fashion consumers a sustainable wardrobe in its entirety. In order to improve our sustainable performance and push tomorrow’s agenda, we are working under the headlines: reduce, longevity and fairness.” reads their CSR manifesto.
Designed in Copenhagen and primarily produced within Europe in a sustainable manner, Blanche’s collection is based on a fundament of eco-conscious denim where a majority of the materials are either organic, GOTS certified or leftover fabric from the brand’s previous productions (a great way to cut the waste). As an extension of the denim baseline, the brand also offers more elaborate ready-to-wear pieces coming in luxe qualities like cashmere, Merino wool, and other fibers known to have a smaller environmental impact.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.