Vintage Gems and International Brand Classics with Modern-day Outlet Afound
Emma Elwin teams up with modern-day outlet Afound to share her best style advice–and guides to some of the prettiest things available at the marketplace selling carefully selected, discounted fashion and lifestyle products.
Have you discovered Afound yet? As one of the H&M Group’s latest concepts, Afound is an innovative marketplace–a modern-day outlet sweeping the world for gems and selling them at discount prices, both in physical stores and online. Afound currently operates in Sweden but hopes to expand internationally soon (follow Afound on Instagram and Facebook to be first in line to know).
I obviously love the idea of offering season-less, curated, timeless fashion, and prolonging the lifetime of clothes from previous seasons (who cares about the season?). I also love that Afound offers unique vintage accessories from timeless brands alongside new things. So when Afound asked me to share my best tips for a sustainable wardrobe I was excited.
If you’re curious to know about my very best wardrobe staples and how I reason when building a wardrobe to last, click here. I’ve also selected and styled some of my favorite items available at Afound right now – exclusive vintage pieces as well as timeless classics from some major international brands – check it out!
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.