Brand to Watch: TANAKA

Posted in Style
by Make it last on 31 December, 2018

TANAKA focus on connecting male and female, past and present, to make everyday life that bit more special. From Japan via New York, TANAKA was conceived in 2017, its first season in spring – summer 2018, ‘I respect any vintage and any age [of clothing that has some roots, some culture. When I design clothing, I take existing great things respectfully, adding or reducing something or twisting it for modern living.’

TANAKA use a weathered processing technique for their 100% cotton denim, achieving a softer, worn feel. Japanese premium selvedge denim in vibrant indigo share space with Gintsugi white. ‘To us, sustainability means creating the timeless clothing that modern people always would like to wear or keep close at hand. Be it any era, design wise, also in terms of quality.’

We are most particular about t-shirts that we wear on our bare skin.’ They collaborated with KURABO and for both light, silky and heavier, compact t-shirts made of extra-long staple cotton, knitted together at a factory in Wakayama. Wool pieces like the reversible double face coat, sweater and drawstring easy pant, all blended with cashmere, are made with utility in mind. Watch or wear them, now and most likely for a lifetime.

You can find TANAKA here and follow here.


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