Emma Elwin

Notes from a Swedish stylist

It is a nearsighted, tired, sick-of-the-world kind of person writing these words. I thought that 2018 would be a year of change, and sure, in a way it has been. But has it been for the better?

At this point I have stopped all my news intake, deleted all apps, I just can’t read more bad news about how Brazil is destroying the rainforest, or about Trump’s madness – it’s just too much. I feel like, right now, I’d need a cocoon protecting me to even get out of bed each morning.

I cried so much watching this speech by Greta Thunberg, and asked myself: has it come to this? A child needs to skip school and speak the truth because the people that are responsible are not. How stupid are grownups? We only have ten years to change, ten years.

The past years I have become a vegetarian, traveled as little as possible by plain, and changed to buy most of my interior and garments second hand. It hasn’t been hard or less inspiring to change my habits – quite the opposite. But I still feel like I NEED to do more. I need to make sure that my son has a future where he can look back and be proud of the world we left him. For 2019 I wish that we would all wake up and realize how serious this crisis is and stop making excuses. Get informed, stay open-minded and make a change.

Most of us have more than we need, and some say that having fewer things makes room for more happiness. I hope that 2019 is the year that we give more than we take.


r.: håller helt me med Elena! more action with make it last, please! collaborate only with the brands that ACTUALLY make a difference!!!
April 18, 2019

Elena: Thank you Emma! This type of desperate outcry is exactly what we need at this point. We NEED to do more! On a legislative level but meanwhile also on the inividual level. Personally I think Make It Last should stop posting so much about commercial things and brands and focus on the good. HOW does one change the course of the future? I certainly didn’t love the recent article on “taking a winter getaway somewhere nice and warm”. You in the other hand are doing great work. Please, keep the discussion going! Stor kram <3
January 11, 2019

Sarah: Så bra skrivet och inspirerande✨
January 1, 2019

HENRIETTA: Hear hear
December 30, 2018

Johanna: Det räcker tyvärr inte med att reducera flygande, vi behöver sluta flyga helt för att uppnå klimatmålen.
December 28, 2018

Malin: Men färre dör i krig och terrorattacker, andelen extremt fattiga är rekordlåg, hotade arter hämtar sig och förnybar energi växer! Hurra säger jag till detb
December 28, 2018

Irene: Irene
December 28, 2018

Irene: Please never give up writing on this blog. You are an itiin!
December 28, 2018

corinne: so true!
December 28, 2018

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