Sadly, the word sustainability means and guarantees next to nothing anymore. This is much thanks to the exhilarating number of companies using it loosely and undeservedly as part of their marketing strategy to build an image as ‘a brand that cares’, while all they really care about is profit. Greenwashing it’s called – the ugliest word in our book – and it makes a mockery of those who are actually trying to make an effort. The only thing is: how do we know the difference?
As consumers, it comes down to an estimate. As we can’t know, we have to make an assumption according to the information provided by the brands. This may be true, false or simply fuzzy, but in the end it’s up to us to come to a conclusion on whether we can support a brand or not. And when it comes to leather goods, there might be a simple answer, yes or no, possibly followed by an investigation on better or worse; but we do believe there are some ‘better options’ even within this ethically and environmentally challenged segment.
That said, we believe Danish duo Trine Marie Holm and Sara Dooleweerd behind luxury bag label Aagé has given the above some thought too. In regards to sustainability and responsible productions, they claim to be ‘walking the walk’ and turning words into action. The ambition being to slow down and influence consumption patterns by offering a continuous collection of but two bag designs – a cross-body and a tote – in a few color variations; unbound by seasons, never on sale, and made for durability and longevity.
Acknowledging the problems of the leather industry, Aagé has chosen to work with EU hides coming from Italian Dani Sustainable Leather, which is said to be a world-leading tannery when it comes to lessening the social and environmental impact, and with multiple certifications to prove it. The bags are then produced by a small, family-driven factory in Florence, keeping the entire production chain local and fairly close to home.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.