Urtekram’s Democratic Product Line Makes Organic Beauty Available for All
Having spent some quality time shopping in Copenhagen grocery stores lately (Irma is my favorite), I’ve realized that one of the brands that I, and many of my like-minded friends, have come to rely on at home is actually Danish. Urtekram has been pioneering in ecology since 1972, and offers a wide range of organic certified food and hygiene products – basically anything you need for feeding your body with good, natural products from the inside out.
Lentils, popcorn kernels, oats, dried herbs, coconut chips and tahini are just some of the Urtekram staples you’ll find in my kitchen pantry, and this summer, I’ve been obsessively scrubbing every surface of my body (not the head) with their Brown Sugar Body Scrub, which I found very satisfying, and also deodorizing my armpits with the Aloe Vera Deo Crystal. The latter was actually something I just grabbed in the supermarket when I was in a hurry while being honestly surprised to find it on a shelf next to ‘regular deos’. It costs literally nothing even though it’s organic and made with alun – the preferred, natural deodorizer according to this guide – and it works great for me, as long as I follow these directions and apply it to clean, dry skin (never forget).
And speaking of their skin and hair care: All products – from shampoos to body scrubs and toothpastes – are vegan and cruelty-free, and made with natural, plant-based and certified organic ingredients, leaving out common hostilities like endocrine disrupting parabens, synthetic preservatives and petrochemical ingredients. The scented products are mainly made with organic essential oils, but Urtekram also offers two series with no perfume at all (100% free of allergenic perfume substances), which I think is a must for a conscious brand as many people are in fact either sensitive or allergic.
Now, another great thing about Urtekram’s beauty line is that it’s highly affordable (read very cheap) – just pure and simple products for everyone; inclusive and democratic. I’m generally skeptical to low pricing, to be honest, but if it means there’s a chance for more people to make better choices in their everyday lives, in this case I am all for it.
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