Brand to Watch: Natalija

Posted in Style
by Johanna Andersson on 3 October, 2018

Our search for new, exciting brands that combine ethics with sincerely great aesthetics, and preferably an overall commitment to sustainability, keeps us returning to Australia. Of course, to us who live way up north across the world from the continent, this is not exactly to ‘source fashion locally’, but we get a tremendous amount of inspiration out of this virtual window shopping nevertheless.

We were first introduced to Sydney-based label Natalija – founded by designer Natalija Bouropoulos in 2014 – via Rêve En Vert (one of our favorite online destinations for sustainable fashion) and fell instantly in love with their beautiful silk staples. The small, mindfully made collection of night and loungewear, which can easily be worn out of the house too, is built on the brand’s core values of quality, timeless designs and longevity. The delicate slip dresses, camisoles and skirts, absolutely perfect shirts, elegant kimonos, and fluid, wide-legged pyjamas trousers make a luxe wardrobe base, and are all made from 100% pure silk satin.

Committed to ensuring high social, ethical and environmental standards throughout all business practices, all designs are produced locally in Sydney, Australia, by a manufacturer accredited with Ethical Clothing Australia (read about it here), using silk fabrics traced from the most ethical sources available, according to the brand, derived from sustainable cultivation processes. The fiber production itself is made in China, but no harsh chemicals is said to be used in the dying process.

Being an advocate for slow fashion, sharing our ‘buy less, choose well’ philosophy, Natalija make a point out of caring for their products to make them last longer, and doing so in a way that is also kind to the environment. Check out their great Care Guide here, and if you’re planning on making a purchase, maybe a bottle of their Silk Wash would be a good idea too.

Visit Natalija here to find out more and follow them here.

 

 

Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.


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