Say Lou Lou Fronts Filippa K’s Dreamy Spring Campaign
For the Spring 2018 campaign, Filippa K teams up with the stunning twin duo Elektra and Miranda Kilbey behind Say Lou Lou for a dreamy photo series and short film shot on the shores of California.
This season marks a new beginning for Filippa K, with founder Filippa Knutson back as Creative Director at the brand we know as a front runner within the field of sustainable fashion. With this collection, she wants to honor the brand’s core values of simplicity and longevity, putting Scandinavian minimalism in an international context. We imagine that she, Filippa, defines herself in this way too, being born in Stockholm but spending most of her life in big cities like London and Paris.
Having a similar background, growing up between Stockholm and Sydney and now living in Los Angeles, Elektra and Miranda Kilbey embodies the same duality that Filippa K wants to celebrate going forward. Conceptualizing this state of life, mind and style, they describe it as “a warm kind of minimalism, effortless but with a strong integrity, where simple aesthetics coexist with the complexity of modern everyday life”. This is to be viewed as the purest form of luxury.
Looking at the spring collection, there’s definitely a feel of going back to the roots, rediscovering the original idea by viewing it from a contemporary perspective. Keeping to a classic silhouette, with highwaisted trousers and tuxedo shirts, slinky slip dresses and sand beige trench coats, they propose a timeless wardrobe that you return to season after season. We guess that’s what longevity is—taking a good idea, and making it last.
Photography Camilla Åkrans
Talents Say Lou Lou (Miranda & Elektra Kilbey) & Julien Hedqvist
Stylist Lisa Lindqwister
Makeup Wendy Rowe
Hair Ali Pirzadeh
Music “Julian” by Say Lou Lou
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."