Anaak is a brand with a mission: “to empower local craftspeople, especially disadvantaged women, and preserve ancient textile techniques through ongoing partnerships with non-profit organizations in India, Bolivia and beyond”. Founder Marissa Maximo (who you can read an interview with here) comes from a background in painting and textile design, and through her many inspirational travels across the globe—India particularly—she got the idea of merging her love for travels and craftsmanship in the personal story that is Anaak (meaning “child” in the Filipino dialect Tagalog).
The collections are crafted from pure and natural materials like organic cotton, wool, alpaca and silk colored with eco-friendly, vegetable dyes. By working in close proximity to where the materials are made, Anaak is able to engage in small-scale productions, supporting local businesses and artisans. Valuing a personal relationship with the workers, and especially women in rural areas, they visit each remote village to inspect working conditions and ensure fair compensations—honoring ethical and sustainable practices throughout the entire value chain.
Maximo’s designs are defined by a romantic and bohemian aesthetic, with relaxed and feminine pieces that are highly beach-compatible and easily packed to bring on new adventures. She draws her inspiration from far-off places, often located in hot dessert landscapes as can be seen in the 2018 Resort collection inspired by the Salton Sea in California’s far southeastern Sonoran Desert. The lookbook images where shot on the dead lake’s deserted shores that are made up by salt-covered piles of rocks and fish bones, creating a post-apocalyptic yet dream-like feel.
Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.