When in search for new conscious brands we often get lost on Instagram, letting the freakishly clever algorithms lead the way. Have you ever noticed that you only need to think of something—anything—and the app seems to “already know” and presents you with appealing suggestions? That’s how we found LA brand Shaina Mote, following a trail from another conscious designer (that you’ll be able read about here too shortly).
We wish finding these types of brands were as easy as browsing the Runway section at Vogue.com. However, even though Shaina Mote is actually represented there, there’s not much mentioned about their mindful business model, which we find to be equally important as knowing that their “use of pleating is noteworthy” in the latest collection.
Shaina Mote’s eponymous line is made up by timeless designs in clean, neutral colorways, and emphasizes longevity through construction techniques and fit. As she’s dedicated to fair, American-made production standards, all products are designed, developed and made in Los Angeles, supporting the local economy and craftsmen. The materials used are made from natural and renewable fibers—often cellulose based—such as Tencel, MicroModal, Rayon and wool; and they make for beautiful garments. The clean-cut yet flowy and feminine silhouettes are highlighted by Mote’s signature knotting and twisting, and we love that each collection feels like a continuation of the last, keeping it relevant season after season. That way, she creates a consistent wardrobe of wearable stand out pieces that has little to do with trend, but everything to do with (in Shaina Mote’s own words) timeless self-expression.
Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.