Emma Elwin

Notes from a Swedish stylist

One Flight a Year

Posted in Life
by Emma Elwin on 28 December, 2017

"Do the best you can until you know better. Then when you know better, do better", Maya Angelou

The past few years have been such a journey for my new family and me. We started Make it last three years ago in a little basement office close to Odenplan in Stockholm. I didn’t know it then, that this new little company, consisting of only Lisa and myself, would bring a positive change to my life and continue to inspire me to be better.

Back then, I had been a vegetarian for some time, and on my blog I had started to write a little bit about what I today know as sustainable fashion. And what started as a pond of life changes is today more like an ocean of change. And to be completely honest, doing things differently and striving to live a more sustainable life has not been a headache or difficult at all, quite the opposite. Every change I’ve made have lead to other amazing things, giving me the energy to do better. For instance: buying only second hand furniture lead to only buying second hand baby clothes. With that said, I’m not leading a perfectly sustainable life. I still have habits that I might be better off without. Knowing that we’re living on the resources of our children, I want to be and do better!

With surfing as our main hobby, both André and me have been traveling a lot by airplane to remote places for the past years. As most of you probably know by now, traveling by airplane is quite bad for the environment. Take one round-trip flight between New York and California, and you’ve generated about 20 percent of the greenhouse gases that your car emits over an entire year. With that in mind, and knowing that we have a quite fuel-efficient car, we decided drive from Stockholm to Biarritz this summer instead of flying. And to be honest, I really loved taking road trip with a one-year-old (!), it was filled with music, coffee and unhealthy (but tasty) food.

So, having done a road trip through Europe, André and I decided that from now on, we’ll only travel by airplane once a year. And when we do, we’ll buy carbon offsets, meaning that you pay to take planet-warming carbon dioxide out of the atmosphere in exchange for the greenhouse gases you put in there. For example: you can put money toward replanting trees that absorb carbon dioxide from the atmosphere. This way the long journeys that we might have taken for granted before will be more significant, and we’ll appreciate them more than before.

Starting Make it last has taught me to keep an open heart, ears AND eyes. The changes in the environment are scary, but looking the other way will not change their outcome—but making changes in your own life and inspiring others to do the same might. Don’t be afraid of change. You may lose something good, but you may gain something even better.


A: Det er så inspirerende å lese om dette! Fortsett sånn :)
March 29, 2018

Ellen Dawidson: Så himla bra att bloggare faktiskt uppmärksammar detta och inte bara postar en massa semesterbilder utan att tänka ett steg längre! BFint gjort :)
January 13, 2018

Ullis: Tack för denna kommentar!! När man ser diverse influensers göra över tio resor per år, helt okommenterat, blir iaf jag fett upprörd. Hoppas fler personer med synliga plattformar will follow suit!
December 29, 2017

r.: so good. would be nice to read more if these longer posts! :) happy new year!
December 29, 2017

Lisa Corneliusson: puss bästa <3 <3
December 29, 2017

Lisa: Mycket välformulerad text. Det känns bra att äntligen läsa om en person som lyfter en av de största miljöslukarna flyget!
December 28, 2017

Related reading

Life — 17 May, 2020

Letar du efter färg med ambitiöst miljötänk att måla om ditt hem med?

Vi har förälskat oss i svenska Färgbygge.

Life — 9 March, 2020

Emma Olbers on Sustainability In the Furniture Design Industry — Is There Any?

Giving fashion a break to investigate sustainability in the booming business of furniture design. Expert help needed.

Life — 3 February, 2020

When All You Want to Do Is Hide Under a Pihl Strehl Throw

Winter is dragging on, and all we can think of is cuddling up inside under a cozy (and mindfully made) blanket. Enter interior design brand Pihl Strehl.

Life — 9 January, 2020

A Rookie’s Guide to Plant Incenses

What are the all-natural herb and wood incenses all about? We're finding out!