Emma Elwin

Notes from a Swedish stylist


Eco-Friendly Gift Ideas

Posted in Life
by Emma Elwin on 25 November, 2017

With only a month left until Christmas, we teamed up with GodEl to share our best advice on how to make the holiday season’s tradition of gifting a greener one. Read the full guide here!


Perfect Non-Heat Curls With Noughty

Posted in Beauty
by Emma Elwin on 20 November, 2017

Before, during and after!
This week I am trying out this new vegan natural hair care brand called Noughty. Since I’ve never mastered the skill of getting my natural curls the way I want them the Noughty Wave Hello Curls series caught my attention.

And Noughty as a brand in general. Sulphate-free shampoos like Noughty’s use natural surfactants or detergents to clean hair rather than being laden with silicones and sulphates. If you’re making the transition to natural hair products from conventional hair care, you have to be patient. Conventional ingredients have a tendency of leaving residues that coat the hair shaft, it can weigh the hair down and leave it dull. It may take several washes to remove the buildup of conventional shampoo. That’s why using natural hair washing products for at least 8 washes is a good idea. Patience pays off!

So here is what I’ve done this week: I’ve washed my hair with the shampoo and the conditioner, and then I’ve applied the taming cream. Then I’ve wrapped up my hair in a t-shirt (!) – I found a tutorial online that says using a t-shirt lets the hair dry in favor of the curls, with no heat needed! Also, the vitamin-rich kelp and avocado oil in the shampoo help keep the curls defined. Here is the result!

Noughty is a new hair care series with 97% natural ingredients. All products are bursting with natural, caring ingredients. Noughty contains no parabens, sulphates, petrochemicals or silicones. The products are sold at H&M and cost 129 sek.

This post is a collaboration with Noughty.


The Luxury of Less

Posted in Life
by Emma Elwin on 19 November, 2017

I just watched this TED talk that was really inspiring. Graham Hill was talking about “the luxury of less”, saying that by using less stuff and space, we can still have everything we need, and our lives—as well as this planet—would be happier, healthier and more beautiful. Watch it here!


Recommended reading

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Make it last x Circulose Jacket

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Beauty — 6 September, 2021

They traded Tech for Bars – and launched Beauty Disrupted 

When learning that some 80 billion plastic shampoo and conditioner bottles are thrown in the bin annually, a lot of them ending up in our oceans, Alban Mayne and Svante Holm quit their successful careers in the tech industry to start Beauty Disrupted. Here's their story.

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The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.


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