Brand to Watch: BreeLayne

Posted in Style
by Johanna Andersson on 29 November, 2017

We think and talk a lot about recycling and upcycling at the moment. With an excessive amount of clothing being produced on this planet, and an equal amount being discarded as mere waste, it’s about time more people (and brands) seized the opportunity to make a lot of loss into gain. As a garment’s biggest environmental impact is made in the production phase, cutting that bit out will obviously make a huge difference. After all: no textile manufacturing means no textile pollution (quoting BreeLayne).
After studying at some of the best fashion and art schools, and interning at brands like The Row and Reformation, BreeLayne Carter decided to start her own business out of her hometown Los Angeles. Feeling there was a gap in the sustainable luxury segment, the designer/actress launched a namesake fashion line made with great concern for both people and nature. Not only wanting to lessen the impact on the planet but make a positive one, the brand even plant a tree for every purchase.
Each BreeLayne product is made from deadstock or pre-existing materials and handcrafted by local artisans in downtown L.A. In order to minimize waste, the collections are produced in a small scale that matches the actual demand, and everything is shipped in eco-friendly packaging. The BreeLayne aesthetics are defined by a play with the feminine and androgynous, and eye-catching statement pieces are combined with more simple and effortless silhouettes. In the already existent, there’s no doubt still much beauty to be found.

 

Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.


No Comments

Related reading

Style — 30 September, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.