Today is the launch day of a quite unique fashion collection—one that highlights a subject I think we should all talk about much more and take a stand for.
In a time when people’s rights to their own bodies are threatened all over the world—this due to reduced abortion rights, sexual harassments, legalization of domestic violence and violence against HBTQ people—RFSU takes action by launching a new fashion brand called ELISE.
The collection gives people the opportunity to take a stand for Body Rights, and focuses on every individual’s right to their own body, sexuality and identity.
The name ELISE is an homage to Elise Ottesen Jensen who founded RFSU in 1933. All money from the ELISE collection will be used to support RFSU’s work with Body Rights, both in Sweden and internationally.
The collection is photographed by Arvida Byström and will be sold via elise1933.com and at the Colette store in Paris. All garments are unisex and made from organic and Fair Trade certified cotton.
Check them out here!
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