Office-appropriate attire or heavy-duty gear, AW17 saw the summer season’s frivolous frills make way for work-friendly, purposeful clothes for the girl on a schedule. Céline, Calvin Klein and Stella McCartney delivered updated takes on the late ’80s power suit fronted by refreshed double-breasted blazers, and Dior supplied their women with vintage-like blue-collar uniforms in the shape of painter jackets, boiler suits and dungarees.
Sobering suits or heavy-duty denim, that same no-nonsense frame of mind is at the epicentre of egg, a London label for grown-up clothes. Co-functioning as a brand and a slow retail concept, egg is courting those who opt out of trends and favour seasonless clothes that last for years. The brainchild of former Issey Miyake employee Maureen Doherty, egg’s clothes are often inspired by work uniforms from around the world and need no adornment. In two collections per year, Doherty deliver pieces driven by shapes, colours, materials and – above all – craft, drawing upon found objects that more often than not depart from the seasonal forecast.
Practicality is of prime concern, with the garments evolving through the year to cater for changes in temperature. Conventional fastenings like zips have been left out and the clothes are tied, buttoned or wrapped, allowing for the wearer to find their own way to wear them. A favourite amongst writers, actors and designers, egg’s wardrobe perennials put function over flounce, irrespective of fashion’s current affairs. The utilitarian, everyday uniform has once again proven a lasting feeling of now.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."