Nothing tells the story of women’s lives throughout history quite like the clothes they wore. From the movement-impeding styles that reigned women’s dress for centuries, design pioneers like Poiret and his naturally fitting “trotteur” dress in the early 1900s, and Chanel’s early loose trousers shaped with the female form in mind, marked a new time and purpose for women (and their clothes).
CSM graduate Johanna-Maria Parv is referencing these historical moments when women’s lives and clothing became less restrictive in her designs. Based on traditional tailoring, the pieces that made up her graduate collection were tailored into shapes that allow women a higher level of mobility in active situations. Looking to female cyclists as a symbol of women free from social restrictions, her designs are shaped by the grander vision to embrace female power and strength.
From helmets to accessories and ready-to-wear, all pieces are 100% handmade from a nature-heavy material palette, including woods and leathers, given definition with sharp contrasting colours. Part of the current wave of designers tapping the feminist debate, Parv is also hinting at an interesting new prospect for traditional tailoring – that is making it relevant to modern women with a pinch of activewear.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.