Brand to Watch: Calla Haynes

Posted in Style
by adakallgren on 12 July, 2017

When former fashion designer Calla Haynes decided it was time to call it quits with clothing, she was left with a big load of dead stock from past collections, which she was keen to dispose of “the crafty way”. Inspired by the resourceful concept behind Berber rugs (which are typically made with leftover textiles), Haynes took her print-heavy, couture-quality fabrics and garments to Morocco to be woven into the country’s characteristic carpets by a handful of Moroccan craftswomen.
The designer, who also makes prints for the likes of Carven and Chloé and has a collection for transparency pioneer Honest By on her résumé, was keen not to dictate the final design outcome of the carpets. Rather, she wanted the female artisans to make their own mark on the weave, and provided them with nothing but brief pattern suggestions.
The end result – 13 collaborative carpets shedding premium light on the historically modest rug – was on show earlier this summer at Paris’ Joyce Gallery. With a concept similar to the repurposed couture collections of Viktor & Rolf and Maison Margiela, Haynes’ repositioned rugs offer a refreshing approach to recycling, which pushes design boundaries.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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