As so often is the case in times of political and social uncertainty, fashion is re-tapping eras defined by overly optimistic and opulent style. This season, it’s the 1980s – and fuchsia pink frills, decadent drapes and exaggerated florals have seized runways, editorials and shop floors everywhere. The purpose? To spread positivity and hope for better times to come, an optimist might say; whilst the more cynically minded rejects it as escapism. Either way, the purpose and product are at one – but must optimistic dressing equal peacocking opulence?
Peet Dullaert, a designer that recently came under our radar, challenges this notion by portraying his positive outlook the subtle way. Rooted in tailoring, Dullaert’s softly spoken designs tackles the challenge that is unisex tailoring through intelligently crafted fit and flow. His drape-heavy pieces are created with the idea of a forward spirit in motion, connecting humanity, and celebrating the freedom of movement. The ‘Concorde’ trousers, for example, are inspired by the ground-breaking, unifying means of transport, and similar – positive, forward-looking – design references can be found throughout his collections.
The dreamy but refined draping also translates perfectly into an ambitious repertoire of bags, shoes, jewellery and even mobile phone cases. Cementing that optimistic outlook further, parts of the profits made go to a charity equipping families in need with seeds to “plant their way out of extreme poverty”. The verdict? Optimist fashion can take any shape or form – with a streamlined product and purpose, the result is sure to have a positive outcome.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.