As conscious consumers we can influence, and challenge, our favorite fashion brands simply by asking questions. AmyAnn Cadwell, editor-in-chief of The Good Trade, has made this her gospel—she knows that truly sustainable brands got nothing to hide.

“Truly sustainable brands consider the human and environmental impact at every level of design, production and distribution of their product line. As consumers, we can seek out brands that offer fair wages and safe working conditions for their garment workers and that seek to minimize their environmental footprint.

Above all, it is important to look for transparency in the brands we support. Look for companies that share their corporate values publicly and back those values with transparent reporting. Review their websites to see whether they publish the sourcing of their materials, where their design and manufacturing takes place and their commitments to gender equality and diversity.

Unfortunately, it is often difficult to find this information. In that case that a brand does not publicly publish its sustainability measurements try shooting a simple email to the brand to inquire about their ethics and sustainability:

‘Hi there! I love your brand but I am curious about your production practices and sustainability commitments, where can I learn more? Warmly, {Your Name}’.”

Read the full Letter!

 

This is an extracted paragraph from a Letter featured at Filippa K Circle

AmyAnn Cadwell, editor-in-chief of The Good Trade.

Pic at top borrowed from @thegoodtrade


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