The dress Emma is wearing is available via new community brand NO FIRM—if enough people pre-order it. Such a brilliant idea, if you ask Emma.
As you’ve probably figured out, new business models disrupting traditional ways of doing things in the fashion industry—i.e. producing way too much clothes, way too fast—really excites me.
One new concept that has caught my attention recently is NO FIRM. NO FIRM is something as exciting as a community brand. Launched by psychologists Mikael Jonsson and Tao De La Torre Sola, NO FIRM provides a platform for customers to pre-order garments from a group of independent designers. If enough orders are made, the garment will be put in production. In this way, nothing is produced unless demand is already established. NO FIRM also provides information about the production processes applied by the different independent designers, and make sure that the customer get their ordered garment within three weeks (if it reaches the production stage).
I got the opportunity of trying out a dress from one of NO FIRM’s designers, Martina Cella. It’s only a sample and will only reach the production stage if enough people order it. I really hope so because I want to buy it! So if you like it too, place your order here and we’ll be responsbile for getting it produced together. Get a 50% discount by using the code EmmaElwin_200 at check out!
PROMOTION. This post is presented in collaboration with NO FIRM.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."