Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.