Lorraine Sanders: “What will change fashion for the better is the intersection of fashion, entrepreneurship, sustainability and technology”
Journalist, media strategist and podcaster Lorraine Sanders is the founder of PressDope by Spirit of 608. She’s convinced that 'FEST' is what's going to enable a more sustainable fashion future. Only, the media needs to get on board too.
“Simply put, what will change fashion for the better is the intersection of fashion, entrepreneurship, sustainability and technology—a space I call FEST.
Combine an interest in and a devotion to those things, and you have the right makings of a seismic shift in an industry that has always been built on constant change, but loathes changing how it operates. I see the industry’s shifting landscape every day as independent brands and startups approach the endeavor of making and selling apparel in entirely new ways—ways that larger legacy brands are rarely nimble and untethered enough to embrace. And when people tell me these are niche or unfeasible solutions, I say: ‘tell that to the more than 100 women we’ve had on the Spirit of 608 podcast who are building business in FEST’.
FEST is an idea that emerging designers and fashion startups often intuitively understand. They know that it is possible to produce apparel with environmentally conscious materials and less wasteful processes in partnership with suppliers and manufacturers who protect workers with fair conditions and living wages. They know it’s also possible to experiment with new business models such as crowdfunded clothing, pre-order sales and secondary markets that increase efficiency and reduce the potential for overstock that turns into waste. They’re convincing—slowly, yes, but surely—manufacturers to test lower minimums and continuous releases rather than seasonal collections. Last but not least, they know they can find, attract and grow audiences from around the world through digital communication, increasingly easy-to-use ecommerce tools and an uptick in training and educational resources aimed specifically at fashion entrepreneurs—rather than just fashion designers.”
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