Journalist, media strategist and podcaster Lorraine Sanders is the founder of PressDope by Spirit of 608. She’s convinced that 'FEST' is what's going to enable a more sustainable fashion future. Only, the media needs to get on board too.

“Simply put, what will change fashion for the better is the intersection of fashion, entrepreneurship, sustainability and technology—a space I call FEST.

Combine an interest in and a devotion to those things, and you have the right makings of a seismic shift in an industry that has always been built on constant change, but loathes changing how it operates. I see the industry’s shifting landscape every day as independent brands and startups approach the endeavor of making and selling apparel in entirely new ways—ways that larger legacy brands are rarely nimble and untethered enough to embrace. And when people tell me these are niche or unfeasible solutions, I say: ‘tell that to the more than 100 women we’ve had on the Spirit of 608 podcast who are building business in FEST’.

FEST is an idea that emerging designers and fashion startups often intuitively understand. They know that it is possible to produce apparel with environmentally conscious materials and less wasteful processes in partnership with suppliers and manufacturers who protect workers with fair conditions and living wages. They know it’s also possible to experiment with new business models such as crowdfunded clothing, pre-order sales and secondary markets that increase efficiency and reduce the potential for overstock that turns into waste. They’re convincing—slowly, yes, but surely—manufacturers to test lower minimums and continuous releases rather than seasonal collections. Last but not least, they know they can find, attract and grow audiences from around the world through digital communication, increasingly easy-to-use ecommerce tools and an uptick in training and educational resources aimed specifically at fashion entrepreneurs—rather than just fashion designers.”

Read the full story! 

 

This is an extracted paragraph from a Letter featured at Filippa K Circle


No Comments

Related reading

Style — 31 August, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.