Mia Seipel: “We need to make a change for a better future, now”
For our babies, organic and toxic free clothing is a given—but what about the moms? In the world of sustainably produced fashion, someone should care for the mothers too. Mia Seipel, founder of Boob, does.
“At Boob, we make clothes for moms. With every garment we make, we strive to incorporate as many smart functions for pregnancy and nursing as possible. We never add a new product to Boob’s clothing line unless it serves a purpose. Once we have developed a garment that meets these criteria, we produce it responsibly out of sustainable materials, and we make sure that it is certified according to STANDARD 100 by OEKO-TEX®. We don’t hunt for the lowest price or the speediest delivery. Instead, we strive to build long-lasting relationships with producers that share our basic values about human rights and caring for the environment.
From the beginning the decision to run a sustainable business was a personal one. I grew up in the ‘70s on a family farm, something that definitely affected me. Besides a love for nature, this also gave me a concrete understanding of ‘what goes around comes around’, and that we have to take responsibility for our actions.
And with an audience that literally carries the future, it feels natural and even obvious to make our clothes with care for both people and the environment. Just as babies deserve to be clothed in and surrounded by the safest materials possible, we think moms, too, should feel secure knowing that the clothes they wear are produced ethically and without harmful chemicals.”
Read the full feature here!
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."