11 Plastic Bottles Times One Million—Here are the New Parley x Adidas Sneakers
Today, Parley for the Oceans x Adidas are releasing three new UltraBOOST styles. Each shoe is made from 11 recycled plastic bottles recovered from marine environments.
We hear about plastics ending up in the stomachs of whales and fish and causing their death all the time. Everyone knows that plastics endanger our oceans, our eco systems and the entire planet, but the severeness of the situation can be kind of hard to grasp. Did you know that the oceans generate every second breath that we take? If the oceans die, we will too.
Researchers say that the plastic pollutions will have put a stop to commercial fishing by 2048, and that the eco systems of all the world’s coral reefs will be dead by 2025. Also, in only 6-16 years, the larger part of all ocean life will be extinct. This is of course terrifying and mind-numbing facts—an alarm clock screaming at us to wake up! So, what can we do?
“Adidas x Parley has set a goal for one million pairs of shoes to be made in 2017—that’s 11 million bottles rescued from sea”
For one, we can support the organizations that are actually doing something about it, like Parley for the Oceans. They are actively working to raise awareness around the devastating state of our oceans, and the consequences we’re facing because of it. Through actions like the Ocean Plastic Program, they’re trying to stop plastics from continuously polluting our oceans.
In 2016, Adidas and Parley for the Oceans released a limited edition of their first pair of sneakers made from recycled ocean plastic. This year, they launched Parley Swim—a collection of swimwear made from ocean plastic—and a limited edition Adidas by Stella McCarney x Parley UltraBOOST X sneaker. Today, on 10 May 2017, three new running styles are released in store: UltraBOOST, UltraBOOST X and UltraBOOST Uncaged.
The new UltraBOOST sneakers are inspired by “the beauty of the oceans”, and features laces, heel webbing, heel lining and sock liner covers made from approximately 11 PET bottles recovered and upcycled from marine environments. Actually, Adidas x Parley has set a goal for one million pairs of shoes to be made in 2017—that’s 11 million bottles rescued from sea.
Check out the collection and read more here!
During the week of World Oceans Day 2017 (June 5-11), the Adidas x Parley community will run together to show their commitment for the oceans. If you’d like to participate in the Adidas x Parley run for the oceans, get all info here!
Watch this video on the Parley for the Oceans x Adidas collaboration.
Also take the time to watch this message from Parley for the Oceans—it’s truly eye-opening!
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."