Nadja Forsberg: “Our main goal is, and always has been, to be able to close the loop. But it’s hard!”
Swedish Stockings is pioneering the market for sustainably produced pantyhose. Co-founder Nadja Forsberg talks to Filippa K Circle about the difficulties in trying to be conscious and environmentally friendly every step of the way—bringing it full circle.
“In the winter of 2013, I pitched my idea to Linn, who is now my business partner, and she got really excited. Knowing that pantyhose are a petroleum product, and that the production of these is very harmful to the environment, we decided to create Swedish Stockings—a sustainable hosiery brand for modern, conscious women.
For us, the first six months were all about research: finding the right supplier of yarn and the right manufacturer. This phase turned out to be quite challenging since the hosiery market wasn’t, and still isn’t, at the forefront when it comes to sustainability. Simply trying to do things in a new way turned out to be the most difficult part. We’re always looking for new innovations and materials, while the manufacturers sometimes tend to be a bit more ‘comfortable’. Being first-movers, we’re clearly messing with their routines.”
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