Nadja Forsberg: “Our main goal is, and always has been, to be able to close the loop. But it’s hard!”
Swedish Stockings is pioneering the market for sustainably produced pantyhose. Co-founder Nadja Forsberg talks to Filippa K Circle about the difficulties in trying to be conscious and environmentally friendly every step of the way—bringing it full circle.
“In the winter of 2013, I pitched my idea to Linn, who is now my business partner, and she got really excited. Knowing that pantyhose are a petroleum product, and that the production of these is very harmful to the environment, we decided to create Swedish Stockings—a sustainable hosiery brand for modern, conscious women.
For us, the first six months were all about research: finding the right supplier of yarn and the right manufacturer. This phase turned out to be quite challenging since the hosiery market wasn’t, and still isn’t, at the forefront when it comes to sustainability. Simply trying to do things in a new way turned out to be the most difficult part. We’re always looking for new innovations and materials, while the manufacturers sometimes tend to be a bit more ‘comfortable’. Being first-movers, we’re clearly messing with their routines.”
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Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."