The SS17 ready to wear shows saw several designers dive into swimwear. Stella McCartney and Alexander Wang, for example, both paired trench coats with swimsuits or bikini tops to little sartorial protest. Styling aside, brands have come to take an increasingly experimental approach towards swimwear. Just as for ready-to-wear, footwear and couture, innovation is the new buzzword and, at times, sustainability too.
One brand that has taken both artisan craft and future technology into their swimsuit foray is e.a.seawear. Founded by costume designer Eva Swoboda and communication designer Anna Berger, the brand produces crocheted and knitted bikinis suitable for swimming. Anna’s mother’s home-knitted bikini, crafted with the help of instructions from a vintage women’s magazine, sparkled the idea. Having secured a group of craft-loving immigrants and elderly women as their workforce, the Berlin-based label developed a knitting-friendly polyester thread together with a German textile technology institute, and so the ’60s-inspired, slow fashion bikini went into production.
Infuse it with a dash of Wool and the Gang, and perhaps we could all soon be sporting bespoke beachwear (on or off shore)?
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.