Swedish jewelry brand All Blues is launching a new—sustainably made—collection called Ellipse, inspired by the Beauty and The Beast actress.

For the Beauty and The Beast press tour, actress Emma Watson has taken her dedication to sustainable fashion to the next level. In an Instagram account, cleverly named The Press Tour, she gives credit to every single piece of clothing she is wearing through out the tour—including makeup and skin care.

As Stockholmers, we are naturally very excited to see a local brand represented in Emma’s carefully selected wardrobe of sustainable, organic and ethical brands. As she wore the All Blues Ellipse collection during the LA junket, she gave the brand credit on her Press Tour Instagram:

“The Ellipse collection, inspired by Emma, consists of necklaces, earrings, bracelets and hairclips. All pieces are handcrafted in Stockholm from locally sourced, recycled Sterling silver in a third-generation, family-owned goldsmith studio.”

Stay tuned for more updates on Emma’s sustainable fashion and beauty tour looks!


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