Fashion brands need to have access to new solutions, especially when it comes to materials, in order to become more sustainable. Annie Gullingsrud of Cradle to Cradle has made it her mission to enable this. Filippa K Circle asked her to share her vision for a circular fashion future.

“At Fashion Positive, we know that achieving sustainable fashion means a full-on system change. We need to shift the desire to create and express ourselves through clothing, take it out of the current, linear fashion economy and into a circular one.

 

Linear fashion is fashion that is grown or extracted, woven, dyed, cut and sewn without regard for harmful externalities like excessive resource extraction, pollution or social fairness. Linear fashion is purchased, worn and disposed of as waste in landfills. Circular fashion, on the other hand, is fashion intelligently designed and made from healthy and reusable materials, in ways that positively impact people and planet. After circular fashion has been used, it is remade and used again. There is no such thing as waste in circular fashion.

 

Healthy and reusable material inputs are key enablers of a systemic shift towards circular fashion. And as of right now, there aren’t many circular fashion materials in the world. That’s why at Fashion Positive, our work is singularly focused on developing and providing access to verified circular fashion materials.”

 

Read the full story here!

 

This is an extracted paragraph from a Letter featured at Filippa K Circle


No Comments

Related reading

Style — 31 August, 2021

Make it last x Circulose Jacket

With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.

Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.