Rachel Van Metre Kibbe: “I’ve been waving the flag to mainstream media since 2012”
When will mainstream media stop reporting so lightly on sustainable fashion, and start treating it as something truly desirable?
Helpsy founder, Rachel Van Metre Kibbe, has been trying to get their attention for years, knowing that it's not just Stella McCartney who designs with a conscious mind.
“The thing with the fashion industry, including fashion media, is that it is surprisingly cautious and conservative. It only really engages in things after they have been given significant approval. To get to that point, celebrities need to take interest. And to get there, lots of people have generally been involved behind the scenes for many, many years, working towards change. I have been waving the flag to mainstream media since 2012, to little significant mainstream media coverage.
When celebrities finally sort of appropriate the cause, for better or worse, they are the ones who get ‘heard’. It takes their voices, matched with the history of all our work, before the mainstream media suddenly takes a real interest—an annoyingly predictable game. However, as in all things, you have to work within the system to a certain extent.”
Read the full story here!
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.
Make it last x Circulose® Jacket
Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®.
The Edit: In Times of Boredom
"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."