Natural, raw and sustainable ingredients come in all forms. Some, you already know and love as ordinary kitchen staples. Here’s how one that also fits perfectly into your everyday beauty routine.
Many associate “raw living” with raw or vegan food. So, when searching for new sustainable raw materials, it was actually a funny thing to find an eatable: Quinoa. We already knew this grain as something deliciously good and nutritious for our insides, but had no idea that the goodness of quinoa could do wonders for our outsides too.
In fact, quinoa is not just any “super food.” Thanks to the L’Oréal researchers and the green chemistry movement, we found out that the quinoa husk—meaning the shell that protects the quinoa seed—can prevent dehydration and nourish the hair due to its high concentration of vitamins A, B2 and E.
To think this precious raw material was previously considered a mere waste product!
In order to maintain a sustainable sourcing of quinoa husk for cosmetic use, L’Oréal is now working together with local partners in Bolivia to train quinoa growers in low-carbon farming practices. This has created a new market and provided long-term benefits for 250 growers and their families.
As part of the 2020 objectives of the Sharing Beauty With All program, L’Oréal is committed to improving the environmental or social profile for all products, and therefore favors the use of renewable raw materials that are sustainably sourced, or a result of green chemistry. This makes quinoa an iconic ingredient of sustainable innovation.
In the Biolage R.A.W. series, the fine qualities of the quinoa husk are combined with honey in a nourishing shampoo. The quinoa actually helps to polish the hair’s surface, while the natural sugar in the honey heals it by retaining moisture and keeping it healthy and shiny. A very exciting super duo that’s natural, raw and absolutely delicious—in more ways than one.
This article is part of a collaboration with Biolage.
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