The designers behind Lorod are rethinking what American clothing looks like.
Newcomers Michael Freels and Lauren Rodriguez have set out to repurpose Americana. Their Lorod label sports reworked denim and updated workwear with a gender-fluid flair (think carpenter pants, military jackets and baseball shirts). It’s traditional men’s utility wear reimagined for women. At their recent off-schedule Pre-Fall 2017 show it was the suits that have the potential to replace the jeans-tee uniform that scored. Tuning into the collaborative spirit in vogue, the brand is partnering with like-minded creatives and “wildly talented” friends to build a community that matches their domestic manufacturing ethos. All things throwing progressive light on American culture seem to get fashion’s seal of approval these days, and Lorod’s evolved all-American uniform has Opening Ceremony opting in.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.