Eastern European fashion is having a next to unrivaled moment. The youthful aesthetic and non-conforming spirit that has come to distinguish the “East Bloc” pack has matured a little in three-season-old label Kreist. Founded by Polish Central Saint Martins graduate Krzysztof Strozyna, Kreist delivers well-crafted pieces merging retrospect Eastern European perceptions of glamour with the ordinary everyday. Ethically produced in Europe, the SS17 collection is an ode to American pop culture, influenced by Dolly Parton – an icon of American glamour in 90s Poland – and Miley Cyrus, an artist who, according to Strozyna, is conveying the same meaning today. Kreist’s way of aligning the much-coveted Eastern European aesthetic with function and ethical production makes the label stand out from the pack.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.