Brand Directory Picks: Zady’s “Inspired by Emma Watson” collection
Emma Watson’s capsule collection of sustainable luxury staples in this week’s Brand directory picks.
Despite the numerous millennial model activists spreading across or social media feeds, Emma Watson remains fashion’s unrivalled conscious muse. As quietly unveiled during her UN General Assembly speech on sexual assault policies a couple of months back, the actress-turned-women’s rights ambassador teamed up with ethical fashion brand Zady to create bespoke pieces inspired by her own style. Bridging daytime office wear with informal evening wear, the range comprise of rollnecks, turtlenecks, pencil skirts and wrap coats in Emma’s signature beige, grey and black hero shades. Ethics-wise, the team made sure to use natural, non-toxic materials soured from farms with high animal welfare standards for the pieces, which were then fairly manufactured in New York’s garment district. As intended, the collection was made available to the public and can now be found in full over at Zady’s website.
The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.