Mads Nørgaard shuts down their online store as a symbolic gesture for not supporting the "consumer party" that is Black Friday.

Tomorrow Friday, MadsNørgaard.com goes black. This means the brand, one of the leading Danish labels, shuts down their online store as a symbolic gesture for not supporting the “consumer party” that is Black Friday. The screen turns black and buying is not an option. So instead of shopping you read the brand’s statement about this on their site on Friday.


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