The vegetarian designer promotes her new AW16 with an animal-free campaign
In-between the worldwide days dedicated to vegetarians, vegans and animals, our minds are set on Stella McCartney’s AW16 campaign, #StellaCares, which this season took her animal-free ethos even more literally. Shot by Harley Weir and modelled once again by eco-minded icon Amber Valetta, the campaign was graphically infused by American artist Ed Ruscha’s signature sans-serif typeface spelling out slogans like “Meat Free”, “Veg Out” and “No Leathers Feathers or Fur”. Further emphasising the brand’s cruelty-free mindset, the campaign was complemented by ironic, faux behind-the-scenes video clips playing with the superficiality of veganism. View the campaign imagery in full here.
Make it last x Circulose Jacket
With deadstock Circulose® fabric and local production by Fugeetex, Make it last launches its first product– a timeless jacket reminding of the real luxury of fashion.
The 3 Hottest Brands at Copenhagen Fashion Week
These three brands are shortlisted for the Zalando Sustainability Award.
Amason: ”We send files, emails and animals”
With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.
Stan Smith, Forever
Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.