The disgraced former American Apparel founder is back with a new venture

On our minds is Dov Charney and the new brand he is reportedly launching. The unconventional founder, who made his and American Apparel’s name espousing a highly-sexualised aesthetic, was made redundant from the brand after years of accusations for sexual, immigration and copyright misconduct. Charney is nevertheless still banging the ethical drum with his latest venture, stating that outsourcing results in overproduction and that poor, uncontrollable working conditions are ‘unfashionable’. About his new endeavour, he says the main focus is to get the product right, to get creative employees more involved in manufacturing and educate the workers to improve quality and productivity. Read an exclusive interview with Business of Fashion here.


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