Parisian brand The Kooples has bowed to pressure from PETA to ditch the use of fur in their collections

On our minds is PETA’s continued fight against animal suffering for fashion and their most ally, Parisian brand The Kooples. Joined by nearly 60,000 supporters alongside musician Pete Doherty who previously modelled for the retailer, the appeal was against The Kooples’ use of fur, which they have now agreed to fully leave out of forthcoming collections. Executive Director Nicolas Dreyfus explains that the brand is extremely concerned with animal suffering and that they’ve already stopped their use of angora “thanks to PETA’s courage and wisdom in helping us understand the cruel treatment inflicted on animals of which we were not aware.” Read more here.


No Comments

Related reading

Style — 31 August, 2021

Make it last x Circulose Jacket

Seven years into making Make it last, we’ve decided to launch our first product. This jacket is handmade in Laxå with fabric made with Circulose®. 


Style — 11 August, 2021

The 3 Hottest Brands at Copenhagen Fashion Week

These three brands are shortlisted for the Zalando Sustainability Award.

Style — 16 April, 2021

Amason: ”We send files, emails and animals”

With the release of the first single from their upcoming album (and a virtual release party tonight), Swedish band Amason teams up with adidas and the new, more sustainable Stan Smith. The space of which the iconic shoe enters is one where the love of nature takes center stage. Make it last talks to the band about why they always end up with the animals.

Style — 26 March, 2021

Stan Smith, Forever

Always iconic. Now more sustainable. We’re proudly partnering up with adidas to show you the next generation of sustainable takes on the storied Stan Smith silhouette.